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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-fundamental/
课程评论：没有评论
课程名称：产品管理基础 概述：学习进入当前科技领域最热门职位所需的相关技能！这是由一位高级产品领导者主导的最全面、易于理解的产品管理入门课程，配有测验、资源和课程完成证书。 课程描述：最近的一篇新闻报道称，产品经理是如今公司中第四重要的角色，使得产品管理成为市场上最炙手可热的工作之一。然而，大多数人对产品经理的具体职责并不清楚。这个角色是否需要技术技能或商业技能？角色中对客户极大的同理心又源自何处？ 本课程由产品领导学院提供，是一门基础课程，旨在破解产品经理的角色，从“什么是产品？”这一最基本的问题开始，课程内容介绍了产品化过程及其所需的技能和框架，如市场分析、战略规划、产品规划、市场推出和销售赋能，帮助学员设计、推出和培养产品。学员还将了解到产品经理的角色及职业发展路径，以及成功成为优秀产品经理所需掌握的商业、技术和客户背景。 虽然不需要先前的知识，但对产品和服务公司的运作有一定的理解或实际经验会有帮助。
Learn the relevant skills to get into the hottest role in tech today!The most comprehensive and easy-to-understand introduction to Product Management, led by an Executive Product Leader. Supplemented by quizzes, resources, and a course completion certificate.DescriptionA recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of "What is a product?", the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch, and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.
