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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-business-kpis-and-user-metrics/
课程评论：没有评论
课程名称：商业关键绩效指标（KPI）与用户指标分析 概述： 欢迎参加“产品管理：商业KPIs与用户指标分析”课程。在本课程中，您将学习到如何查看用户指标和商业KPI，获取相关的见解，针对KPI采取行动，并设计可操作的KPI。作为软件公司的从业者，理解KPI之间的关联性以及如何正确处理它们可能会比较复杂。六年前我遇到了这个问题，因此我决心成为产品KPI的专家，以帮助自己做出相关的决策。 我叫David Kremlinsky，已经在软件行业工作六年。在此之前，我学习了商业管理，并获得了商业管理和创业的MBA学位。我对数据充满热情，希望将我关于商业KPIs和用户指标的知识浓缩成这门在线课程。 您将在本课程中学习如何基于数据做出决策。作为产品经理或决策者，您的角色应聚焦于用户。我们将逐步分析产品中的用户漏斗，包括获取、激活、参与、留存和收入。每个阶段我们会探讨：为什么需要关注它？如何影响它？与其他指标的关联性如何？该如何分析？ 用户指标提供有意义的见解和可操作的建议，帮助您找到产品市场契合点。然而，像留存率、流失率等指标往往被误解。如何评估两个月后的30%留存率是否良好？如何使用用户指标预测您的月经常性收入（MRR）？这些问题的答案对您产品或业务的未来至关重要。 我们不仅会关注用户指标，还会将其与收入等商业指标相联系。根据不同的盈利策略，您需要测量和跟踪不同的KPI。您将学习如何解读MRR、客户获取成本（CAC）、每用户平均收入（ARPU）、客户生命周期价值（LTV）等指标，以帮助您做出明智的决策。 课程结束时，您将为一个已知产品设计KPI，练习KPI的面试问题，并分析来自初创公司的真实数据。我使用了来自Airbnb、Facebook、Twitter、Amazon、Google等知名产品的真实案例，覆盖多个行业，确保您获得的知识不仅限于理论。您将有机会进行实际案例分析，运用所学知识给出思考和建议。 我希望这门课程能够互动，因此欢迎您随时给我反馈或提出问题！完成课程后，您将成为一个社区的一部分，我们可以分享关于产品KPI的最佳文章，进行数据讨论，以及今后的新课程和视频。 祝好运！ David
Hello and welcome to the course Product Management: Business KPIs & User Metrics analysis.In this course, you will learn #1 - How to look at user metrics & business KPIs #2- How to get relevant insights from your metrics#3- Hot to take actions on your KPIs #4- Design actionable KPIs.Working for a software company, it can be tricky to look at KPIs and fully understand how they are linked together and how should you act on them correctly.I was there 6 years ago and I quickly understood that if I want to take relevant decisions, I have to become an expert looking at Product KPIs.My Name is David Kremlinsky. I work for now 6 years in the software industry. Before that, I studied Business Management and completed an MBA in Business Management and Entrepreneurship. I am passionate about data and I decided to condense everything that I've learned about business KPIs and user metrics into an online course.What will you learn in this course?Straightforward: how to make data-driven decisions.As a product manager or decision-maker, your role is to focus on users. So we will look at each stage of the user funnel in a product.Acquisition, activation, Engagement, Retention, Revenue, we will stop for each one, understand:Why should we look at it? How to impact it? How is it linked to other metrics How to look at it?User metrics provide meaningful insights and actionable actions that will help you find product-market fit. But metrics like retention, churn, metrics, etc. are somehow misunderstood. Is 30% retention after 2 months a good number? How can you predict your MRR using user metrics? The answer to these questions is crucial for the future of your product/business.We will not only look at user metrics. We will link them to business metrics like revenue metrics.Depending on the monetization strategy, you have to measure and track different KPIs.You will learn how to read the MRR, CAC, ARPU, LTV metrics and get relevant insights that will help you in your decisions.At the end of this course, you will design KPIs for a known product, practice interview questions on KPIs and we will look at real data coming from a startup. I used real-life examples using the known product as Airbnb, Facebook, Twitter, Amazon, Google, etc, to cover a maximum of industries and make sure the knowledge you acquire doesn't stop to a simple theoretical knowledge. For this purpose, you will practice on a real case. You will use everything you learned during the course to analyze the situation and give your thought.I want this course to be interactive! So, don't hesitate to send me feedback, contact me if you have any questions!After the course, you will be part of a community! I hope to share with you the best articles on product KPIs, open discussions on data and new courses, videos coming!I wish you good luck!David
