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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-building-great-products/
课程评论：没有评论
课程名称：产品管理：打造伟大产品 概述：本课程介绍了产品管理的基础知识，包括开发新想法并将其推向市场所需的过程和技能。通过本培训，参与者将更好地思考如何将创新产品推向市场。课程围绕三个主要主题结构：定义市场机会，获得洞察；定位解决方案，学习阐明价值；通过限制和优先排序能力结构化交付。通过讲座与实际探索的结合，参与者将熟悉并掌握产品经理用于战略思考和高效执行的工具。 目标受众： - 工程师和设计师，他们与产品经理合作，需要更好地理解如何有效沟通。 - 希望通过设计思维扩展技能的产品经理。 - 商业领袖，希望将新的创造性问题解决方式和设计思维引入团队，改变和引导组织文化。 学习目标： 通过参加本产品管理培训，参与者应能够： - 在定性研究中识别潜在需求，为识别重要洞察力奠定基础。 - 客观分析人们的需求与渴望，敏锐观察行为，发现隐含机会。 - 自信地谈论复杂和模糊的概念，激励同行跟随战略方向。 - 阐述新产品的价值，使用必要的语言说服团队追求某个想法。 - 识别新功能开发与发布的顺序和节奏，在资源有限的环境中有效工作。 - 制作视觉化工具，简化复杂概念，使他人理解并支持新想法。 技能发展： - 产品洞察识别：理解人类需求和愿望，具备对服务对象的深刻同情。 - 产品头脑风暴：通过强制性启发创造多个未来愿景，支持产品的价值故事。 - 产品路线图制定：在资源限制下，描述如何逐步增加特性与价值，以构建一个连贯的整体。 - 剔除选择与定位：了解新产品的上下文，利用定位方法评估产品与其他想法的相对关系，开发外部定位声明。 本课程旨在通过实用的案例和工具，使参与者掌握产品管理的核心技能，帮助他们在实际工作中取得成功。
Overview This course presents an introduction to product management - the process and skills necessary to develop a new idea and bring it to market. This training will help you better think about how to bring innovative new products to market. The course is structured around three main themes: Defining market opportunities, or arriving at insight Positioning solutions, and learning to articulate valueStructuring delivery by constraining and prioritizing capabilities Through a mix of lecture and hands-on exploration, participants gain familiarity and competency with the tools used by product managers to think strategically and execute effectively. Audience Engineers and designers, who work with product managers and need to better understand how to communicate with them effectivelyProduct managers, looking to expand their skillset to think about their job through a design lens Business leaders, interested in bringing new forms of creative problem solving and design thinking into their groups in order to change and direct the organizational culture Learning objectivesAs a result of taking this training in product management, participants should be able to: Identify latent needs in qualitative research. This provides participants with the ability to identify important insights that can become foundational elements. Think critically about what people want, need, and desire. This provides participants with the ability to be keen observers of behavior and identify hidden or non-obvious opportunities. Speak confidently about complex and ill-defined ideas. This gives participants the ability to compel and persuade their peers to follow them in a particular strategic direction. Describe the value of a new product. This provides participants with the language necessary to convince a team - and themselves - that an idea is worth pursuing. Identify the sequence and pacing of developing and releasing new features. This provides participants with the ability to work in a resource constrained environment and to show how small ideas build to big results. Produce visual artifacts that simplify complex ideas. This gives participants the ability to synthesize complexity so that other people can understand and support a new idea. Skills Developed Product insight identification. Successful product ideas come from an understanding of human needs and desires, and meaningful empathy with the people being served. Participants will learn to develop product insights based on a process of qualitative research, translation, and synthesis. Product brainstorming. At the heart of a product is a story - an optimistic view of how the future will be different if a particular product exists. Participants will learn how to create multiple visions of the future through forced provocation, in order to support an emergent story of value. Product roadmapping. Creating a product is a long and winding road, and development pacing is always resource constrained. A product roadmap describes how features and value will be added incrementally in order to build to a cohesive and larger whole. Participants will learn how to develop a cohesive product roadmap. Downselection and positioning. Developing a new product requires understanding the context in which that product will be considered. Positioning methods, like a 2x2 and a Box on the Shelf are used to evaluate the relative context of a product against other ideas. Participants will learn how to leverage a 2x2 as a filter for ideas, and a Box on the Shelf exercise to develop the externally facing positioning statements for the product.
