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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-and-strategy/
课程评论：没有评论
**课程名称：** 产品管理与策略 **课程概述：** 本课程旨在为学员提供一个快速而全面的产品经理工作职能概览。产品管理已成为当今各行业的抢手技能。通过深入探讨产品经理（Product Manager）和产品负责人（Product Owner）在敏捷环境下的角色、职责及团队结构，分析优秀产品经理应具备的特质和能力，并讨论远程工作带来的挑战及应对策略。课程还将详细讲解产品策略（Product Strategy），包括分析和决策所需的工具和框架。 **目标学员：** * 有意向转向产品经理或产品负责人角色的专业人士。 * 准备参加敏捷产品管理相关面试的学员。 * 希望学习和提升产品策略能力的企业家。 * 希望在产品管理领域进一步学习和发展的现有产品经理和产品负责人。 * 对产品开发流程感兴趣或参与其中的人员，如业务分析师、Scrum Master等。 **课程主题：** * **产品经理的角色和职责：** 深入了解产品经理的核心职能。 * **敏捷环境下的产品管理：** 掌握在敏捷开发流程中如何进行产品管理。 * **产品管理：远程工作挑战与解决方案：** 学习应对远程工作环境下的产品管理障碍。 * **产品策略：** 理解产品策略的重要性及制定方法。 * **如何构建一个好的产品策略：** 学习构建有效产品策略的步骤和原则。 * **分析工具和框架：** 掌握SWOT、PESTEL、Porter's Five Forces、VRIO等常用的战略分析工具。
Product management is a sought-after skill across industries today. The objective of this short course is to provide a quick but comprehensive look into the job functions of a product manager. The objective is to learn about the skills needed for the product manager role. First, we take a deep dive into the product manager and product owner roles, responsibilities, and team structure in an Agile environment. Next, we discuss the traits and characteristics of a good product manager. We also discuss the challenges introduced by remote working and how product managers can deal with them. The course then discusses product strategy in detail, including the tools and frameworks used for analysis and decision-making.The course should help anyone who is interested and involved in the product development process including product managers, product owners, business analysts, scrum masters, and even entrepreneurs who are looking to build awesome products based on sound product strategy.Who will benefit:Someone who is transitioning to the Product Manager or Product Owner roleAnyone who wants to appear for Agile Product management interviewsEntrepreneurs who want to learn & improve on Product StrategyProduct Managers and Product Owners who want to learn and excel further in Product ManagementTopics include:Product Manager - Role and responsibilitiesProduct Management in AgileProduct Management - Remote working challenges and solutionsProduct StrategyHow to build a good product strategy?Analysis Tools and Frameworks - SWOT, PESTEL, Porter's Five Forces, VRIO, etc.
