|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-management-and-development-processes/
课程评论：没有评论
课程名称：产品管理认证课程 概述：产品开发是设计、构建、运营和维护商品或服务的过程。许多组织使用相似的产品开发原则，以确保不仅仅是在启动技术，而是创造出人们愿意购买并持续使用的产品。产品经理的工作需要制定方向，并为所有参与产品成功的人创造一个成功的工作环境。产品管理是一份富有意义的工作，产品开发者将不断学习，尽管这并不是一项容易的工作。它要求深入了解客户的动机和欲望。因此，如果产品是数字产品，可能需要多次更新，以做出正确的决策。 在本课程中，您将学习构成整个产品管理过程的核心原则、技能和方法论，从构思和市场调研到产品管理领导力。 课程内容： - 产品开发介绍 - 产品生命周期管理 - 客户生命周期管理 - 产品质量管理 - 产品开发中的全面质量管理 - 产品开发中的领导力 通过本课程，您将获得以下能力： - 开发详细产品路线图所需的核心工具和技术，这些工具和技术由产品愿景和战略驱动。 - 一套前沿且多样化的产品管理技能，适用于项目管理、生产管理、用户体验和商业分析等各种商业领域。 - 开发市场进入策略的必要技能，以及使用关键指标衡量产品表现的能力。
Product development is the process of designing, building, operating, and maintaining a good or service. Many organizations uses similar product development principles to ensure that they are not just initiating a technology, but creating a product that people will want to buy and continue to use. The product manager's job requires chartering a direction and creating a successful working environment for everyone involved in the success of the product. Product management is a meaningful job where the product developer would be learning all the time, although not always an easy job. It requires gaining deep insights into customer motivation and desires. Hence if the product is a digital product, it might require updating it several times in order to make the right decision.In this course, you will learn core principles, skills & methodologies that make up the entire product management process, from idealization & market research to product management leadership.Course ContentsIntroduction to Product DevelopmentProduct Life Cycle ManagementCustomer Life Cycle ManagementProduct Quality ManagementTotal Quality Management in Product DevelopmentLeadership in Product DevelopmentAt the end of this course, you will acquire:Core tools and techniques required to develop a well-detailed product road map that is informed by a product vision and strategy.A cutting-edge and diverse set of product management skills applicable to various business disciplines, such as project management, production management, user experience, and business analytics etc.The necessary skills to develop go-to-market strategies and measure product performance using key metrics.
