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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-led-growth/
课程评论：没有评论
课程名称：产品主导增长与硅谷老兵Dekker 课程概述： 本课程将带领您掌握硅谷最新趋势：产品主导增长（Product-Led Growth），让您的产品实现病毒式传播并快速产生丰厚利润。您将从一位在市场营销领域拥有11年经验的硅谷老兵那里学习，涉及从种子轮到D轮的初创企业、资金自给自足的企业、谷歌加速器初创公司、谷歌风险投资支持的SaaS公司、索尼PlayStation等多个规模的公司。 课程内容包括：案例研究、可操作的建议、游戏化技巧、增长策略、营销心理学、初创企业营销、测验、以及来自我以往工作经历的真实案例（包括成功的广告和活动），还有许多其他精彩内容。 学习目标： - 撰写引导新用户的邮件 - 产生病毒式的口碑传播 - 游戏化用户体验（UX） - 优化转化指标 - 重新设计产品营销，以实现产品主导 - 修复营销漏斗中的问题 - 从销售主导转向产品主导的漏斗 - 建立用户习惯 - 说服用户尝试、购买并持续使用您的产品 - 应用营销心理学 - 扩大潜在客户基础 - 像硅谷专家一样进行市场营销（增长黑客） - 提升应用程序的安装率 - 吸引用户讨论您的产品或初创企业 - 更快地产生收入 - 应用产品主导增长的最佳实践 适合人群： 该课程适合市场营销人员、企业家、总经理、产品经理以及希望将产品主导增长理念应用于其业务的其他人员，包括B2B和B2C市场营销人员。 课程主题涵盖： - SaaS营销 - 软件营销 - 应用营销 - 增长营销 - 移动应用营销 - 应用推广 - 技术营销 - 初创企业营销 - 游戏化 - 产品管理 - 增长黑客 - 数字产品营销 - 营销策略等 让我们开始增加您的用户吧！
Make your product go viral and generate boatloads of money with the hottest Silicon Valley trend: product-led growth!Learn from a Silicon Valley veteran with 11 years experience in marketing for companies of all sizes including: Series A-D startups, bootstrapped startups, a Google accelerator startup, a Google venture-backed SaaS, Sony PlayStation, and more!Content includes case studies, actionable advice, gamification tips, growth tactics, marketing psychology, startup marketing, quizzes, real examples from my work history (including successful ads and campaigns) and much much more.Learn how to:Write emails to onboard new usersGenerate viral word-of-mouth for your product or startupGamify your UXOptimize your conversion metricsRe-design your product marketing to be product-ledFix holes in your marketing funnelSwitch from a sales-led to product-led funnelBuild habit formationPersuade people to try, buy, and keep using your productApply marketing psychologyWiden your top-of-funnelMarket like a Silicon Valley guru [growth hacking]Explode your app's install rateGet people talking about your product or startupGenerate revenue fasterApply best practices in product-led growthThis course is for: marketers, entrepreneurs, general managers, product managers, and others wanting to apply product-led growth to their business, B2B marketers and B2C marketers.Let's start getting you more users!Topics:SaaSSaaS MarketingSoftware MarketingApp MarketingGrowth Marketing ProductMobile App MarketingApps MarketingApp PromotionTech MarketingTechnology MarketingTech StartupsProduct GrowthB2B MarketingB2B GrowthB2C MarketingStartup MarketingGamificationProduct ManagementProduct OwnerGrowth HackingGrowth MarketingGrowth MindsetProduct MarketingProduct Marketing ManagerProduct Marketing StrategyDigital Product MarketingMarketing Your ProductDigital MarketingMarketing Strategy
