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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-led/
课程评论：没有评论
课程名称：产品管理 - 精通产品驱动增长 2024 课程概述： 欢迎参加《产品管理：精通产品驱动增长》课程。在过去十年中，许多成功的产品（如Uber、Dropbox、Slack）都采用了产品驱动增长的方法。对于许多公司（尤其是SaaS领域），转向产品驱动增长模式已成为生存的关键。 为什么要转向产品驱动增长？ 1）客户获取成本（CAC）上升：随着越来越多的公司争夺客户的注意力，市场营销渠道变得更加昂贵。 2）客户自我教育：如今的客户更喜欢自我学习，亲身试用产品，而不愿意参加销售演示。 然而，目前关于“如何实现产品驱动增长”的可靠资源和公认的实践手册仍然较少。为此，我创建了这门课程，旨在帮助您实施产品驱动增长。课程内容包含我在全球范围内与产品团队合作中获得的实际经验。 您将从本课程中获得： 1. 了解产品驱动增长为何是SaaS的未来 2. 一套定义产品驱动增长战略的四步框架 3. 如何为您的公司构建以产品为中心的基础 4. 如何记录、评估和改进当前的用户引导流程 5. 点燃增长引擎的三重A冲刺方法 为何要学习产品驱动增长？ “现代”产品经理的需求正在迅速增长。根据LinkedIn的统计，“产品经理”排名为最具前景的职位之一，年增长率为29%。越来越多的公司意识到这一角色和学科对自身成功的重要性。然而，产品管理实践常常被误解，导致大多数产品计划无法上线。即便有一些成功推出，只有少数能够为目标客户带来价值。在许多团队遵循低效实践的情况下，单纯模仿他人是行不通的。 不要模仿，理解。 这门课程将教授您顶尖产品团队使用的经过验证的产品驱动增长方法，且实用部分将使您能够立即应用现实世界的技能。无论您是希望提升产品技能的产品经理，还是希望转职的新职业人，这门课程都将帮助您为成功做好准备。即使您在相关角色（如业务分析师、项目经理、开发者等）中，也同样适合参加。 如果我有问题怎么办？ 我会提供全面支持，回答您每周七天内提出的问题（而许多讲师只能每周回答一次或根本不答）。这意味着您不会在某个课程中卡住几天。通过我的指导，您将顺利完成课程，不会遭遇重大障碍。 让我们开始吧！现在就报名，提升您的产品驱动增长技能。课程中见！
Welcome to Product Management: Mastering Product-Led GrowthIn the last decade, the biggest product successes (e.g. Uber, Dropbox, Slack) have come from companies that employed a Product-Led Growth approach. In fact, for many companies (particularly in the SaaS space), switching to a Product-Led Growth model has become a matter of survival.Why switch to product-led growth?1) Rising Customer Acquisition Cost (CAC): With more companies competing for your attention, marketing channels have become much more expensive.2) Customer self education: Todays customer prefers to self educate, and try products for themselves, rather than sign up for a Sales demo.But there are few reliable resources and no accepted playbook on "how to get to Product-Led Growth".I created this course to help you implement Product Led Growth. Its packed with practical, real-world experiences that I've gained working with Product teams around the world.What you'll get from this course.In this course, you'll learn:1. Why product-led growth is the future of SaaS2. A 4 step framework for defining your your product-led growth strategy3. How to build a product-led foundation for your company4. Approaches to document, evaluate and improve your current onboarding process5. The triple A sprint for igniting your growth engineWhy learn Product-Led Growth?The demand for the "modern" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you proven product-led growth approaches used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you're also in the right place.What if I have questions?I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you'll never find yourself stuck on one lesson for days. With my hand-holding guidance, you'll progress smoothly through this course without any major roadblocks.So Let's Do This! Enroll now and sharpen your product-led growth skills. See you on the inside!
