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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-launch-how-to-go-to-market/
课程评论：没有评论
课程名称：产品营销启动计划：与Dekker和MBA的产品市场进入策略 课程概述：在短短几天内创建一个突破性的市场进入产品营销计划，使用这7步公式！“市场进入的过程就是说服人们相信你的新方式比现状更好。”在这个课程中，Dekker Fraser和Spencer Grover为市场营销专业人士和创业者提供了成功推出新产品和做好市场准备的经过验证和前沿的指导，结合了来自硅谷的最新营销策略和顶尖商学院的基础思维。凭借在索尼、Salesforce和Google支持的Rocket Lawyer等知名公司推出技术产品的17年实际经验，作者总结了宝贵的实时经验教训，并将其融入到颠覆性的市场进入营销计划中。 在这个强有力的产品管理启动蓝图和营销计划中，您将学习： - 成功市场进入策略的7个关键支柱，包括目标受众识别、价值主张模型开发、建立产品启动团队、信息传递和文案撰写、需求生成、营销组合和产品定价。 - 目标市场组成的5个C原则 - 客户细分营销和目标营销的强大工具 - 如何通过市场规模确定潜在需求 - 最大化产品启动需求的策略 - 如何制定全面的营销计划 - 识别最佳产品定价的有效方法 - 常见产品启动问题及解决方案 - 市场营销策略、产品负责人的营销计划、市场进入计划、初创企业营销、市场管理等内容 想要让您的新产品在数百万买家面前亮相？今天就下单，获取成功所需的市场进入蓝图！ 学习内容包括： - 价值主张设计 - 市场进入的产品管理 - 价值主张计算 - 数字策略 - 成为成功企业家的秘诀及如何启动业务 - 市场进入规划和策略（详尽的市场进入细节） - 硅谷式产品销售秘密 - 产品定价 - 营销策略和管理 - 软件营销 - 增长黑客 - SaaS营销计划的开发 - 精益创业市场推广 - 产品负责人的技能 - 高级MBA级别的产品营销 - 市场进入商业计划的制定 - 数字市场进入策略及一般市场营销 这是一门“市场上最好的产品营销课程之一！”以及“开发市场进入营销计划的终极指南！”适合初创企业、技术公司及创业者学习的课程。
Create a breakthrough go-to-market product marketing plan in just a few days.using this 7-step formula!"Going to market is just the process of convincing people that your new way is better than the status quo."In 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and the foundational thinking from top business schools. In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony, Salesforce, and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market marketing plan. In this powerful product management launch blueprint and marketing plan, you will learn:The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.The 5 Cs of target market compositionPowerful tools for customer segmentation marketing and targetingHow to determine potential demand with market sizingHow to generate the maximum demand for your product launchHow to develop a comprehensive marketing planProven methods for determining your optimum product priceCommon product launch problems and how to address themMarketing strategyProduct owner marketing planGTM (go-to-market) plansGo to market strategyStartup marketingLead generationBusiness managementMarketing managementMarket planMBA level product marketing management & outbound product managementDo you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today.Learn...- Value proposition design- Product management for going to market- Value proposition calculation- Digital strategy- How to be a successful entrepreneur and how to launch a business- Go-to-market planning and go-to-market strategy (comprehensive go to market details)- The secrets of selling products the Silicon Valley way- Product pricing- Marketing strategy- Marketing management- Software marketing- Growth hacking- How to develop a SaaS marketing plan- Lean startup marketing for product launches- Product owner skills- Advanced, MBA level product marketing- How to develop a go-to-market business plan- SaaS product marketing management- Digital go to market strategy & general go to market marketing"One of the best product marketing courses on the market!""The ultimate guide to developing a marketing plan to go to market!"Business Development for Startups and Tech CompaniesStartupsMarketing StrategyTech StartupsStartup Growth StrategiesStartup MarketingProduct ManagementMarketing for Startups and Small BusinessesDigital Marketing for StartupsMarketing for Tech CompaniesMarketing for EntrepreneursMarketing for SaaSEntrepreneurshipProduct Management MarketingTech StartupsMarketing SoftwareMBA MarketingSaaS SalesSaaS MarketingSaaS StartupSaaS BusinessHow to Start a SaaS or Mobile App BusinessProduct Management Product Owner Product Market Strategy Product Marketing Product Marketing Manager Digital Product Marketing Marketing Plan Product Marketing Strategy Go to Market Go to Market Strategy Go to Marketing Go to Market Strategies Going to Market Product Launch Product Launch Strategy Product Launch Formula Launching of New Products Launch a Product Product Launch Success Business Development for Startups and Tech Companies Startups Tech Startups How to Start a SaaS or Mobile App Business Startup Growth Strategies Startup Marketing Marketing for Startups Digital Marketing for Startups Marketing for Startups and Small Businesses Entrepreneurship Tech Startups Marketing Software SaaS Sales SaaS Marketing SaaS Startup SaaS Business Digital Strategy Marketing Plan Business Plan
