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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-gtm-strategy/
课程评论：没有评论
课程名称：产品营销：有效的市场推广策略 课程概述： 在这个快速发展的市场环境中，即使是最优秀的产品也可能因为营销策略不足而失利。本课程旨在帮助学生理解产品营销的真正含义，包括客户细分、产品定位、创建产品资料以及支持销售团队的策略。课程强调，成功的产品营销能够有效地引导产品进入市场，塑造公众对产品及其类别的看法，并激励他人讲述产品的故事。 通过本课程，学生将学习到以下内容： 1. 每位产品营销人员必须掌握的四个基础知识 2. 如何有效定位产品 3. 如何与产品经理、市场营销及销售团队进行有效合作 4. 产品营销人员在寻找产品市场契合度中的作用 5. 在敏捷环境中如何利用发布规模 此外，课程还提供六个现成的Miro模板，学员可以立即在工作中应用。 为什么要学习产品营销？ 现代产品营销的需求正在迅速增长，LinkedIn将“产品营销”列为多个国家中发展最快的职业之一。尽管如此，产品营销的实践仍然被广泛误解，导致许多产品计划未能成功推出。通过本课程，学员能够避免常见的误区，提高市场产品推出的成功率。 课程还提供30天无条件退款保证，确保学员无风险参与学习。 学生反馈： 许多学生表示对课程内容的清晰解释和有趣的动画表示满意，认为课程实用性强，能够有效帮助他们在实际工作中应用所学。学员们对产品营销的四个基础知识表现出浓厚的兴趣，尤其是产品定位的部分。 如果你希望提升市场推广技能，推动职业发展，现在就加入这门课程吧！
== As of March 2024 ==Students reported improved confidence to…Succeed in their current marketing role-> +142%Develop a deep market understanding -> +137%Build & execute an effective go-to-market plan-> +161%Create a strong working relationship with the Product Team -> 122%== Welcome to Product Marketing: Effective Go-To-Market Strategy ==The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story.Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees.This course will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques.== What you'll get from this course ==In this course, you'll learn:The 4 foundations every Product Marketer has to get rightHow to position your product effectivelyHow to collaborate effectively with Product Managers, Marketing & SalesThe Product Marketer's role in finding product-market fitUsing Release Scales to thrive in Agile EnvironmentsI'll also provide 6 ready to use Miro templates that you can apply immediately at your workplace.== Why learn Product Marketing? ==The demand for "modern" Product Marketing is growing rapidly. In fact, LinkedIn ranks "Product Marketing" as one of the fastest growing careers in 7 countries including Turkey, The Netherlands & India. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Marketing practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.== What if I want a refund? ==If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.This course has a 30-day money-back guarantee policy!No questions asked!There is no risk for you!What are you waiting for?Start now and take a step further into levelling up your GTM skills and uplift your career!==What are students saying? ==Here is a small preview of what my students have reported.Raj explains concepts clearly and I love the animations and notes that support the concepts. Super easy to understand and fun to watch. This course has totally captured my attention and I'm learning so much. [Courney LeGates - Director of Program at Code Nation]The insights about the four foundations of product marketing is quite exciting and i am very interested in learning more especially on the Product Positioning. [Jiangfeng Li - Marketing at Alibaba]I love how clearly and concisely the concepts are delivered [Ken Kubota - Founder at Life2us]Concise and meaningful- connects the dots within a complex field [Kristin Miltner-Zubryzycki - Product Marketing at Emergen]I like that there are great examples and templates that I can use in my day to day to implement what I've learnt in my role. Very practical, and helped me as a PM better understand how to work with product marketing. [Aldair Borges - Product Manager at Mews]REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days! So it's a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.So what are you waiting for? Click the buy now button and join the world's most complete course on getting Product GTM right.
