Product Management: Continuous Product Discovery

所在平台: Udemy

课程主页: https://www.udemy.com/course/product-discovery-course/

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课程简介

课程名称:产品管理:持续产品发现 课程概述:截至2024年3月,学生们报告称他们的信心有显著提升:在工作场所实施持续发现的信心提高了168%;了解何时使用哪种发现方法的信心提高了137%;将发现活动与产品路线图连接的信心提高了157%。本课程旨在帮助学员掌握成功的产品发现方法,特别是在敏捷产品团队中,强调跨职能团队模式,团队成员自行进行用户研究、实验和持续学习,以更好地支持日常产品决策。 在许多公司,产品发现的理解和应用仍然存在误区,因此本课程结合了作者在全球产品团队中的实际经验,提供了实用的模板,确保学员能够立即获得价值。 您将从课程中收获: 1. 养成建立产品开发理念与客户之间持续反馈循环的习惯。 2. 构建支持产品发现的产品路线图。 3. 简单理解和实施“双钻石”框架。 4. 知道在何时使用何种发现方法。 此外,课程将提供16个MIRO产品发现模板,涵盖了最流行的发现方法,助您迅速在工作中应用所学知识。 学习产品发现的重要性: 对懂得产品发现的产品经理需求正在急剧增长,LinkedIn将“产品经理”评为最具前景的职业之一,年度增长率达到29%。然而,产品管理实践常常被误解,导致许多产品项目未能成功推出。在这个广泛存在低效实践的领域,简单模仿他人并不会奏效。本课程将教授顶尖产品团队使用的经过验证的发现技术,以及实用技能,使学员能够立即应用。 本课程适合希望提升产品发现技能的产品经理,或希望过渡到新职业的人员。如果您在相关角色(如业务分析师、项目经理、开发人员等)工作,您同样能够从中获益。 退款政策: 如果您在学习后希望退款,完全没问题。我们提供30天无条件退款保证,您的购买决定没有风险。 学生反馈: 学员们对课程的积极评价显示了课程的有效性和吸引力,例如清晰易懂的概念讲解和实用的模板帮助提升产品经理的工作效率。 总之,快来报名参加这一全球最全面的产品发现课程,提升您的职业技能,迈出成功的一步!

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课程详情

== As of March 2024 ==Students reported improved confidence to…Implement continuous discovery at their workplace -> +168%Know which discovery methodology to use when -> +137%Connect discovery activities with the product roadmap -> +157%== Welcome to Continuous Product Discovery ==Successful Agile Product teams have moved toward a truly cross-functional product team model where the teams that develop the product are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week-over-week to support their daily product decisions.But Product Discovery is still widely misunderstood and incorrectly applied at many companies. I created this course and packed it with practical, real-world experiences that I've gained working with Product teams around the world. All theory is paired with practical templates you can use to gain value immediately.== What you'll get from this course ==In this course, you'll learn:1. How to develop the habits necessary to create a continuous feedback loop between your product development ideas and your customers.2. How to build a Product Roadmap that supports Product Discovery.3. A simple way to interpret and implement the "Double Diamond" framework.4. Which discovery methodology to use and when?Also, I'll supply you with 16 MIRO Product Discovery Templates covering the most popular discovery methodologies. You'll be able to copy them and quickly get started applying what you've learned at your own workplace.== Why learn Product Discovery? ==The demand for Product Managers who "get" Discovery is growing rapidly. LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success.But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you proven discovery techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product discovery skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you're also in the right place.== What if I want a refund? ==If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.This course has a 30-day money-back guarantee policy!No questions asked!There is no risk for you!What are you waiting for?Start now and take a step further into levelling up your Product Discovery skills and uplift your career!==What are students saying? ==Here is a small preview of what my students have reported.Raj explains concepts clearly and I love the animations and notes that support the concepts. Super easy to understand and fun to watch. This course has totally captured my attention and I'm learning so much. [Courney LeGates - Director of Program at Code Nation]The insights about decoding the "double diamond" is quite exciting and i am very interested in learning more. [Jiangfeng Li - Marketing at Alibaba]I love how clearly and concisely the concepts are delivered [Ken Kubota - Founder at Life2us]Concise and meaningful- connects the dots within a complex field [Kristin Miltner-Zubryzycki - Product Manager at Emergen]I like that there are great examples and templates that I can use in my day to day to implement what I've learnt in my role. Very practical, and helped me as a PM better understand how to work with product marketing. [Aldair Borges - Product Manager at Mews]REMEMBER… I'm so confident that you'll love this course that we're offering a FULL money-back guarantee for 30 days! So it's a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.So what are you waiting for? Click the buy now button and join the world's most complete course on Product Discovery.

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