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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-design-advance-master-class-tm-x/
课程评论：没有评论
**课程名称：** 产品设计高级大师班 (Product Design Advance Master Class TM) **课程概述：** 本课程将带领学员深入探索家具设计领域，特别是从全球顶尖的斯堪的纳维亚设计巨头宜家（IKEA）的视角出发，学习其在设计、制造、供应链物流及零售体验方面所引发的行业革命。课程将通过丰富的图片和视频，展示宜家如何将“体验”置于“产品”之上进行营销。学员将获得关于产品设计的完整视角，并学习理解并运用这种设计语言。 **课程收益：** * **多元设计视角：** 从包豪斯（BAUHAUS）原则和斯堪的纳维亚农场设计等不同角度学习家具设计。 * **民主化设计理念：** 了解宜家如何通过提供从低经济群体到高经济群体都能负担得起的家具，实现“民主化设计”，满足不同人群的需求，并赋予产品优美的造型和高品质的触感，营造高端质感。 * **关注用户体验：** 学习如何通过打造卧室、厨房、卫生间、书房等整体空间体验，提升顾客的购买兴趣和满意度，实现“体验式”销售。 * **宜家历史与演变：** 深入了解宜家产品自1960年至2000年的发展历程，重点分析其关键设计的演变和各个发展节点。 * **平板包装与供应链创新：** 学习宜家如何通过拆卸家具并鼓励顾客自行组装，颠覆物流和供应链模式。 * **永恒品牌的愿景：** 探讨宜家设计愿景，以及如何通过股权分散化管理，保持品牌长期的生命力。 * **顾客关怀与创新：** 了解宜家创始人如何通过设置餐厅提供经济实惠的美食，满足顾客需求，提升消费体验（“饥饿的顾客购买更少”）。 * **全流程客户互动：** 学习宜家工程师和建筑师如何与顾客沟通，定制家居色彩和材料，提供端到端的销售体验。 * **自我组装的诞生：** 探讨1960年宜家火灾事件如何促成了家具产品设计的重大革新，以及催生了用户自我组装的便捷设计。
About the Master Class:This course teaches students about design to what has been made and what as a designer we can learn from a big manufacturer of furniture which is one of the Scandinavian designs of the world. IKEA is one of the best for making the furniture industry a big revolution in terms of design manufacturing, supply chain logistics and retail experience as well. Pictures and videos have been showcased for how IKEA is displaying and selling experience instead of selling products. Students can get a complete perspective of how to design a product and we can get sensitised towards this style of design language.Benefits of the Master Class: Students will learn about Furniture design in a very different perspective from BAUHAUS principles and Scandinavian farm design.Also students will learn about how IKEA became the democratic design of the world by making affordable furniture which is starting from low economic people to high economic people capturing all their needs and giving wonderful form and finishing to give a premium look as well.Form, functionality, ergonomics and fit and finish has been taken care of in all the products starting from lower to higher end.How to create the whole experience of a bedroom, kitchen, toilet, study room for creating a good experience for the people to buy the products and then sell the whole experience to them.Evolution and history of IKEA products from 1960 to 2000 has been with prominent designs and explanations of each and every evolutionary step in the history.How to flatpack furniture sub change the logistics and supply chain by dismantling the furniture and making the customers assemble on their home with easy fit and finish self explanatory designAlso this talks about the visionary of IKEA design and how it can become an eternal brand by giving the divided ownership among different people to take care of the concept and production separately.IKEA's owner has felt that hungry customers buy less so he created a restaurant with beautiful affordable meals for all the people.How IKEA engineers and architects set with the people to customise the standards and requirements of colours and materials for their home furniture for complete end to end selling experience.How people can self assemble their products very easily after the big fire incident happened in IKEA in 1960, from which a big revolution into furniture product design has been completely reinvented.
