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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-costing-pricing/
课程评论：没有评论
课程名称：产品成本管理与定价策略 概述：在商业活动中，价格是顾客支付的金额，而成本是公司承担的费用，两者的差额则反映了股东的价值。定价模型属于营销战略的一部分，但定价策略则是商业战略的重要组成。产品经理负责制定成本估算，而成本管理则由财务经理掌控。我们整合了来自不同领域的主题，策划了这门课程，帮助您全面理解定价与成本——这两个密不可分的因素。 此课程特别适合：产品经理及所有者、分析师、顾问、企业家、市场营销及商业经理。 课程要点： - 定价必须高于成本以实现盈利，但价格需要顾客可接受，成本估算必须准确。 - 理解这些概念、策略和模型将帮助您掌握这项平衡工作。 - 课程包括实践练习及可下载的工具，帮助您学习并应用所学知识。 此外，还有一些思考题（额外内容）： - 为什么您最终会花费超出预算的金额？ - 为什么风险投资公司会资助初创企业的降价活动？ - 为什么看似稳定且收入高的企业会倒闭？ - 为什么有些企业比其他企业更成功？ 这门全面且充实的课程将使您能够独立回答所有这些问题。
Price is what Customer Pays, while Cost is what Company Incurs > Difference is the Shareholder Value!Pricing Model is part of Marketing Strategy, but Pricing Strategy is a concern of Business StrategyCost Estimate is developed of Product Managers, but Cost Management is owned by Finance ManagersWe have assimilated all topics from different domains, curating this course to help you develop a comprehensive understanding of Pricing and Costing - two sides of a coin! Specially curated for:Product Managers and Owners, Analysts, Consultants, Entrepreneurs, Marketing and Business ManagersPrice greater than Cost - drives ProfitabilityHowever, price must be acceptable to customer and cost estimates must be accurateAn understanding of these concepts, strategies, and models will help you to master this balancing act!And the hands on exercises along with downloadable tools will help you learn and implement your learningAlso, some food for thought - BONUS content;Why you end up spending more than you had planned?Why do VCs finance the discounting spree of Start-ups?Why do seemingly stable and high revenue businesses go bust?Why are some businesses more successful than the others?This comprehensive and power packed course will empower you to answer all these questions all by yourself.Feature Image Photo by Will Esayenko on Unsplash
