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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-business-fundamentals/
课程评论：没有评论
课程名称：产品：商业基础 课程概述：本课程专注于市场营销组合（Marketing Mix）中的“产品”这一核心要素。课程将深入探讨产品的定义、分类、产品组合、产品质量以及产品层次等关键概念。此外，课程还将涵盖品牌建设、品牌资产以及品牌策略等重要主题。通过本课程的学习，您将掌握与产品和品牌相关的基本商业知识，这对于您的学术研究和实际工作都将大有裨益。
We can not deny the importance of understanding the "Marketing Mix", also commonly called, The 4 Ps of Marketing. On top of the list of the Ps, we have Product. This course is designed to cover topics related to this important "P" of marketing; Product. It will include but are not limited to, definitions of product, classifications of product, product mix, product quality, and the levels of product. It also covers topics related to Branding, brand equity, and branding strategies. I hope that you will learn new concepts in this course which is benefit you in your academic, as well as, your practical endeavours. Let's start!
