|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-and-service-management/
课程评论：没有评论
**课程名称：** 运营管理：产品与服务管理 **课程概述：** 本课程是“运营管理培训计划”的一部分，共八个部分。它深入探讨了产品与服务管理在企业运营中的关键作用。作为顾客，我们通常不会意识到产品从构思到最终摆上货架所经历的复杂战略规划、修订和监督过程，即产品与服务管理。 课程旨在帮助学员理解企业如何有效地开发新产品与服务，并管理现有及成熟的产品。运营部门在其中扮演着核心角色，其与产品与服务管理的互动会因行业、产品或服务性质而异。 本课程将以简洁明了的方式，为教学和培训目的，呈现产品与服务管理的复杂性、差异性及细微之处。产品与服务管理不仅对运营管理职能至关重要，也常常对市场营销职能产生重要影响。 理想情况下，新产品的创意会源于客户。市场营销部门将产品概念传递给运营部门，由运营部门负责设计、开发并最终供应至市场。一旦客户与产品互动，市场营销和销售部门将再次负责。 为加深学员对产品与服务管理的理解，本课程将涵盖产品与服务生命周期、新产品开发以及现有与成熟产品的管理。 **您将学到：** * 理解产品与服务管理在企业运营中的重要性。 * 掌握新产品开发的关键环节和策略。 * 学习如何有效管理现有及成熟的产品。 * 了解产品与服务生命周期及其管理方法。 * 认识产品与服务管理与市场营销、运营部门之间的互动关系。
The course on Product and Service Management is part of the Operations Management Training Program which includes a number of eight sections also presented as individual courses for your convenience.When customers walk into a shop and look at the products for sale, they probably aren't aware of the level of work that is involved in getting a product onto the shelf. They want to pay a fair price for the item and expect it to fulfill its purpose. Millions, if not billions, of similar transactions happen everyday as products are bought and sold.Each product's journey to the market has been strategically planned, revised, and supervised in great detail. This process is known as product and service management. It is a managerial approach that companies use to understand how best to develop new products and services, and manage existing and mature ones.The operations section of an organization deals with product and service management. How operations management interfaces with product and service management varies from organization to organization, depending on the industry and whether it's a product or service being produced.In this course, the complexities, differences, and nuances of product and service management, are presented in a deliberately scaled-back manner for instructional and training purposes. Product and service management has a key role to play in the operations management function. In addition, it often exerts influence on the marketing function.In an ideal situation, the idea for a new product will come from customers. Marketing will deliver the product concept to operations, where it will be designed, developed, and finally supplied to the market. Once the customer interacts with the product, marketing and sales become responsible for it again.To further your understanding of product and service management, this course covers the product and service life cycle, the development of new products, and how to manage existing and mature products.That's it! Now go ahead and push that "Take this course" button, and see you on the inside!
