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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-analytics-for-everyone/
课程评论：没有评论
课程名称：产品经理的产品分析：增长的关键！ 课程概述： 在本课程中，您将学习产品分析的基础知识，包括数据收集、分析和解读的基本概念。您将掌握如何利用产品分析做出更好的决策，识别趋势、模式和改进产品的机会。此外，您还将学习如何在团队内建立数据驱动的文化，使数据成为决策和行动的基础。 课程内容包括： 1. 定义产品目标：识别对业务和用户最重要的关键指标。 2. 正确收集数据：了解如何收集关于用户行为的数据，例如他们访问的页面、使用的功能和采取的行动。 3. 利用数据做出明智的产品决策：学会如何根据数据决定开发哪些功能、开展哪些市场活动以及采取何种定价策略。 4. 了解常见行业指标：掌握如活跃用户（DAU/WAU/MAU）、跳出率、转化率、客户生命周期价值（LTV）、客户获取成本（CAC）等常见指标。 5. 定义北极星指标：学习如何定义一个代表您的产品为用户提供核心价值的单一指标，这将用于衡量产品的成功。 通过本课程，您将为产品管理中的数据分析奠定坚实的基础，从而推动业务的增长。
What you will learn:The basics of product analytics: You will learn the fundamental concepts of product analytics, such as data collection, analysis, and interpretation.How to use product analytics to make better decisions: You will learn how to use data to identify trends, patterns, and opportunities to improve your products.How to build a data-driven culture: You will learn how to create a culture within your team where data is used to make decisions and drive action.Define your product goals: You will learn how to identify the key metrics that matter most to your business and your users.Collect data correctly: You will learn how to collect data about your users' behavior, such as what pages they visit, what features they use, and what actions they take.Use data to make informed decisions about your product: You will learn how to use data to make decisions about your product, such as which features to develop, which marketing campaigns to run, and which pricing strategy to use.Understand common industry metrics: You will learn about common industry metrics, such as active users (DAU / WAU / MAU), bounce rate, conversion rate, customer lifetime value (LTV),customer acquisition cost (CAC), and many more.Define a North Star Metric: You will learn how to define The North Star Metric that is a single metric that represents the core value your product delivers to your users. It is the metric that you will use to measure the success of your product.
