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所在平台: Udemy |
课程主页: https://www.udemy.com/course/product-analytics/
课程评论：没有评论
**课程名称：** 产品管理：产品分析简明指南 **课程概述：** 本课程专为希望提升产品管理能力并专注于关键产品指标以驱动影响力的产品经理设计。课程将帮助您摆脱数据迷雾，聚焦核心价值。讲师将分享其在全球产品管理团队的工作经验，理论与实践相结合，通过工作簿中的练习巩固所学。 **您将学到：** 1. 如何聚焦关键指标，引导用户发现产品的“关键价值时刻”。 2. 深入理解核心产品绩效指标，如活跃使用、核心用户/轻度用户、留存与增长。 3. 学习真正可行的用户细分方法，以及如何进行行为队列分析。 4. 定义产品的理想用户画像，并利用这些洞察发现和培养核心用户。 5. 深入解析 A/B 测试，探讨发现好的 A/B 测试案例的方法，并共同制定 A/B 测试计划。 **课程亮点：** * **非工具教程：** 课程专注于分析框架和方法，而非学习特定分析工具（如 Google Analytics 或 Mixpanel）。 * **理论与实践结合：** 所有理论知识都配有实际操作练习。 * **聚焦核心价值：** 帮助产品经理找到并关注最重要的产品指标。 * **快速增长的职业领域：** 产品经理是备受青睐的职业，数据驱动能力至关重要。 * **避免误区：** 纠正对产品管理常见误解，学习成功团队的实践方法。 * **强调理解而非模仿：** 教授产品分析的底层价值和原则。 * **全方位支持：** 讲师提供每周全天候答疑，助您顺利完成课程。 **适合人群：** * 希望提升产品分析技能的产品经理。 * 寻求进入产品管理领域的人员。 * 相关从业者（业务分析师、项目经理、开发人员等）。 **课程目标：** 帮助学员掌握高效的产品分析方法，提升产品数据洞察力，从而更精准地驱动产品增长和用户满意度。
Welcome to Product Management: A Concise Guide to Product Analytics.Do you want to unlock your full potential as a product manager and drive impact for the metrics that matter most for your product?Don't get lost in the data. Get focused on what matters.I created this course and packed it with practical, real-world experiences that I've gained working with Product Management teams around the world. All theory is paired with practical exercises we'll complete together in your workbook.What you'll get from this course.1. I'll show you how to focus on the metrics that matter so you can find and guide users to your product's Key Value Moments.2. You'll gain an in-depth understanding of key product performance metrics such as active usage, power/core/casual use, retention & growth.3. We'll then look at customer segmentation approaches that are truly actionable and examine how to perform behavioral cohorting.4. And then we'll explore how to define ideal use for your product and use this insight to identify and nurture your power users.5. In the final section, we'll do a deep dive into A/B testing, examine ways to uncover good A/B test candidates, and then create an A/B test plan together.What you won't get from this courseThe course is not a how-to guide for learning specific analytical tools such as Google Analytics or Mixpanel. There are many resources that teach that. Rather, it focuses on analytical frameworks and approaches that are tool-agnostic.Why learn Modern Product Management?The demand for the "data-savvy" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success.But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers.In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you the underlying values and principles of product analytics. And the practical portion will showcase how successful teams build products using approaches that minimize risk and maximize customer delight.If you're a Product Manager looking to level up your product analytics skills or are trying to transition into a new career, this course will help prepare you for success.And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you're also in the right place.What if I have questions? I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you'll never find yourself stuck on one lesson for days. With my hand-holding guidance, you'll progress smoothly through this course without any major roadblocks. So Let's Do This! Enroll now and sharpen your product analytical skills.See you on the inside!
