|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/produce-your-companys-winning-marketing-strategy/
课程评论：没有评论
课程名称：制定您公司的成功营销战略 课程概述：本课程以实践为导向，引导您逐步创建一个可信、可行且全面的营销战略。课程鼓励您在每节课完成相应的活动后再进行下一节课程的学习。到课程结束时，您将会制定出一份公司的营销计划，准备好实施！课程内容包括研究阶段（这是营销规划的关键），涵盖市场、竞争对手和客户分析；接着教您如何设定与商业目标相一致的营销优先事项。随后，您将学习如何创建您的营销计划（运用研究所得的信息），最后将预算和关键绩效指标（KPI）整合到您的计划中。
This learn-as-you-go course takes you through all the steps to create a credible, feasible and comprehensive marketing strategy. The course encourages you to complete the activity in each lecture, before starting the next lecture. By the end of the course you'll have produced your company's plan, ready to implement! The course takes you through the research phase (essential for marketing planning), which includes the market, competitor and customer; before teaching you how to set your marketing priorities, aligned to business goals. You'll then learn how to create your plan (using your research to inform you) before finally overlaying your budgets and KPIs.
