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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pro-ads-academy-ultimate-guide-sell-anything-with-ads/
课程评论:没有评论
课程名称:PRO Ads Academy:终极广告销售指南 课程概述: 欢迎加入PRO Ads Academy,全面提升您的数字广告技能。该课程旨在帮助您告别平庸的广告活动,采用颠覆性的营销策略,主宰数字空间。 您将掌握的内容: 1. **PRO Ads Academy系统**:深入学习受众分析、无可抗拒的产品定价、设计销售漏斗和转化率高的广告创作技巧。 2. **广告漏斗精通**:了解成功销售漏斗的建立,从建立关系到将潜在客户转化为忠诚客户。 3. **受众识别**:揭示定义和连接完美受众的秘诀。 4. **预算与日历规划**:掌握预算和安排,提升广告投资的影响力。 5. **创造力**:释放创造力,设计引人入胜的广告,吸引并转化观众。 6. **平台精通**:熟练掌握Facebook、Instagram和Google广告,制作引起共鸣的活动。 7. **像素和自定义转化**:利用数据跟踪进行目标重营销和优化转化。 8. **受众细分**:专业细分受众,开展个性化且有效的广告活动。 9. **活动精通**:掌握不同的活动目标,从品牌意识到转化,满足业务需求。 10. **重营销策略**:学习有效重营销,将访客转化为忠实客户。 您可以期待的成果: - 提升广告活动表现:制定不仅触及,而且能引起共鸣的活动。 - 提高投资回报率:采用转换策略,最大化广告支出效果。 - 基于数据的决策:理解并利用数据,不断完善项目。 - 创意自信:培养创造引人注目、激发行动的广告的能力。 - 平台熟练度:轻松驾驭多种广告平台,成为专家。 - 提升社交媒体营销技能:在社交媒体市场中脱颖而出。 - 数字营销专业知识:提升您的数字营销能力,确保广告活动产生最大影响力。 - 社交媒体广告的精通:有效管理高效的Instagram和Facebook广告。 - 战略广告知识:发展战略洞察,驾驭竞争激烈的数字广告市场。 - 现实世界的营销成功:将您所学到的应用于现实,取得社交媒体营销上的成功。 课程模块包括: 1. 介绍与系统概述 2. 广告漏斗的建立 3. 受众的定义与识别 4. 广告计划:预算与日历 5. 广告创意设计 6. Facebook与Instagram广告的基础 7. Facebook像素与自定义转化 8. Facebook受众细分 9. Facebook广告活动的基本步骤 10. Facebook特定广告活动的创建 11. Facebook与Instagram的重营销策略 12. 广告优化 13. Google广告与YouTube广告的基础 14. 创建高效的Google广告活动 15. 关键词的选择与优化 16. Google广告活动的结构 mastery 17. 规划Google广告活动 18. Google搜索广告 19. Google展示广告 20. YouTube广告 21. Google广告扩展 22. Google广告活动转化管理 23. Google广告竞价策略 24. Google广告重营销 25. 数据分析与报告 26. 解决广告账户被禁用的问题 27. 课程总结与祝贺 加入PRO Ads Academy,开始重新定义您的数字营销和广告技能的旅程。现在报名,成为新一代社交媒体营销专家的一部分!
SMMA - Transform Your Marketing Skills with PRO Ads AcademyAre you ready to become a master of digital advertising? Say goodbye to mediocre campaigns and hello to game-changing strategies with PRO Ads Academy. Our comprehensive course is your ticket to dominating the digital space.What You'll Master:The PRO Ads Academy System: Dive deep into audience analysis, crafting irresistible offers, designing funnels, and creating ads that convert. Ads Funnel Mastery: Learn the ins and outs of successful sales funnels, from building relationships to converting leads into loyal customers.Audience Identification: Unlock the secrets to defining and connecting with your perfect audience.Budget and Calendar Planning: Master the art of efficient budgeting and scheduling for maximum impact.Creative Genius: Unleash your creativity with compelling ad creatives that captivate and convert.Platform Proficiency: Become a pro in Facebook, Instagram, and Google Ads, crafting campaigns that resonate and engage.Pixel and Custom Conversions: Harness the power of data tracking for targeted remarketing and optimized conversions.Audience Segmentation: Expertly segment your audience for personalized and effective campaigns.Campaign Mastery: From awareness to conversion, master various campaign goals tailored to your business needs.Remarketing Strategies: Learn to retarget effectively, turning visitors into loyal customers.Results You Can Expect:Enhanced Campaign Performance: Learn to craft campaigns that not only reach but resonate with your audience. Increased ROI: Maximize your ad spend with strategies that convert leads into sales. Data-Driven Decisions: Understand and utilize data to refine your campaigns continually. Creative Confidence: Develop the skills to create ads that capture attention and inspire action. Platform Proficiency: Navigate and master various ad platforms with ease and expertise. Elevated SMMA Skills: Gain the expertise to lead in the social media marketing agency space. Expertise in Digital Marketing: Enhance your digital marketing prowess, ensuring your campaigns deliver maximum impact. Mastery of Social Media Ads: Become proficient in crafting and managing high-performing Instagram and Facebook ads. Strategic Advertising Know-How: Develop strategic insights to navigate the competitive landscape of digital advertising. Real-World Marketing Success: Apply what you learn to achieve real-world success in the realm of social media marketing. PRO Ads Academy, the ultimate destination for mastering social media marketing advertisement (SMMA) and digital marketing. Whether you're aspiring to run a successful social media marketing agency or elevate your advertising skills, our course is tailored for you.What PRO Ads Academy Offers:Comprehensive Digital Marketing Strategies: Learn the essentials of digital marketing to boost your advertising effectiveness. SMMA Fundamentals: Understand the core principles of running a successful social media marketing agency. Instagram and Facebook Ads Mastery: Dive deep into creating compelling Instagram and Facebook ads that engage and convert. Advanced Advertising Techniques: Discover advanced strategies to take your advertising skills to the next level. Free Digital Marketing Course Resources: Benefit from additional free digital marketing course materials to complement your learning. Agency-Grade Campaigns: Learn how to develop and execute campaigns like a top-tier digital marketing agency. Data-Driven Audience Engagement: Master the art of connecting with your audience using data-driven insights. Creative Ad Designing: Unleash your creativity in designing ads that stand out on social media platforms. ROI Maximization: Learn tactics to maximize return on investment for your marketing efforts. Effective Remarketing Strategies: Explore advanced remarketing strategies to keep your brand top of mind. Join PRO Ads Academy today and embark on a journey to redefine your digital marketing and advertising skills. Enroll now and be part of the new era of social media marketing experts!Here's the organized and numbered outline for the "PRO Ads Academy" course:Module 1: IntroductionWelcome to Ads AcademyThe PRO Ads Academy SystemModule 2: The Ads FunnelWhat is the Ads Funnel and why is it important for your businessCase Study: How a real funnel looks likeCase Study: How big companies are building winner funnelsACTIVITY: Brainstorm your Ads funnelMailerLite: Signing up for MailerLiteMailerLite: Creating your landing page & success pageMailerLite: Creating your email sequenceModule 3: The AudienceWhat is an Audience and why is it important for youDefining your Audience - 3 main categoriesHow to define your audience if you are starting from scratchActivity: Define your audienceHot vs Cold vs Look-Alike audiencesYour next steps for building your audienceModule 4: Ads planning - Budget and CalendarDefining your Ads calendarAds Budget: Planning how much to invest in AdsSpreadsheet - Ads Budget & Traffic PlanningModule 5: Ads planning - Ads CreativesWhat is an Ad CreativeElements of a successful Ad creativeAds Creative formats & sizesSpying your competitor's Ads campaignsHow to create Professional Ads Creative for FreeActivity: Creating your Ads CreativeModule 6: Facebook Ads & Instagram Ads: First StepsWhat's the goal of your Facebook CampaignsUnderstanding the Facebook & Instagram Ads structureFacebook: Ad Account Creation and SetupConfiguring your billing optionsSetting up your Facebook PageAdding permissions to Ad Account and PagesLinking your Instagram account to the Meta Business SuiteHow to contact Facebook Ads supportModule 7: Facebook Pixel and Custom ConversionsFacebook Pixel: IntroductionFacebook Pixel: Creating and Installing your Facebook PixelFacebook Pixel: Verifying if the Pixel is working correctlyFacebook Pixel: Where to install the Pixel EventsFacebook Pixel Events: Installing Pixel events on your websiteFacebook Pixel: Testing your Pixel eventsiOS 14 UPDATERegistering your Domain on FacebookCreating your Custom Conversions on FacebookAdding Custom Conversions to your DomainModule 8: Facebook AudiencesIntroduction: 6 types of audience segmentationCustom Audience: Website visitorsCustom Audience: Customers listCustom Audience: App ActivityCustom Audience: Video viewsCustom Audience: InstagramCustom Audience: Facebook PageLookalike AudienceDetailed Targeting (interest audiences)GeolocationDemographic segmentationsModule 9: Facebook Campaigns: First stepsCampaign Goals OverviewCampaign Goals: Awareness objectivesCampaign Goals: Consideration objectivesCampaign Goals: Sales OR ConversionBudget - CBO and ABOAd Sets hierarchy in your campaignsAudience ExclusionAds PlacementsAds configurationModule 10: Facebook: Creating specific campaignsHands-on: Creating Campaigns - Conversions & Lead generationCreating Campaigns: Instant forms & Lead generationCreating Campaigns: Content distributionCreating Campaigns: Other campaign goalsCreating Campaigns: Messages (WhatsApp, Messenger & Direct)Creating Campaigns: Instagram FollowersModule 11: Facebook & Instagram RemarketingIntroduction to Facebook & Instagram RemarketingCreating an optimized Remarketing campaignAudience hierarchy for RemarketingFacebook & Instagram: Creating Remarketing AudiencesFacebook & Instagram: Creating a Remarketing CampaignHow to Optimize your Remarketing CampaignsModule 12: Facebook & Instagram: Ads optimizationOptimizing your campaign budget on FacebookOptimizing Audience on FacebookOptimizing Ads on FacebookCampaign Structure optimizationPerformance spreadsheetsModule 13: Google Ads & YouTube Ads: First stepsWelcome to the Google Ads sectionWhat is Google Ads and why it's important for your businessGoogle: Ad Account Creation and SetupModule 14: Google Ads: Creating Successful Google Ads CampaignsThe Top 3 Elements of Your CampaignsModule 15: Google Ads Keywords: Your Ad Success Starts HereWhat are keywords and why are they essential?Finding top keywords for your business with Google Keyword PlannerHow do you decide which keywords to target for your ads?Module 16: Google Ads: Structure of Google Ads CampaignsMastering the Structure of Google Ads CampaignsModule 17: Google Ads: Planning your Google Ads campaignsCreating a plan for super optimized campaignsHow to plan a super optimized and irresistible AdModule 18: Google Search Ads: Your ads in front of millions of people on GoogleWhat are Search Ads on Google AdsSetting up the Search campaign on Google AdsSetting up the Ads group on Google AdsCreating optimized Google Search AdsManaging campaigns created on Google AdsModule 19: Google Display Ads: Placing Your Ads on Google Partner SitesWhat are Display Network Ads on Google AdsCreating professional images for your Google Ads Display AdsCreating the Google Display Ad CampaignCreating optimized Display Ads on GoogleModule 20: YouTube Ads: Millions of views for a few centsWhat are YouTube ads and why they are important for your businessPlanning an optimized video for your YouTube AdEasy ways to create a video AdCreating a Google Ads Video campaignSetting up the Google Ads Video ad groupCreating optimized YouTube video adsModule 21: Google Ads Extensions: Boosting your click-through rates up to 30%Optimizing ads with ad extensions on Google AdsImportant information about Google Ads ExtensionsSelecting the right ad extension for your businessAd Extensions - SiteLinksAd Extensions - CalloutAd Extensions - Structured SnippetsAd Extensions - Call ExtensionAd Extensions - Lead ExtensionAd Extensions - Location ExtensionAd Extensions - Price ExtensionAd Extensions - Promotion ExtensionsAnalyzing the performance of your Ad ExtensionsModule 22: Google Ads Campaign Conversions: How to Know Where Every Penny Is GoingWhat Conversions are and why they are important for your businessConversion Rate and Cost per Conversion on Google AdsCreating and configuring conversions on Google AdsInstalling Google Ads Tag code on your website for conversionsCreating and setting up Google Ads Call conversionsModule 23: Google Ads: Mastering Google Ads Bidding StrategiesHow Google Ads auction worksManual bids vs automatic bidsTypes of Bids on Google AdsIncreasing your bids to specific locations on Google AdsRaising your bids for specific devices on Google AdsSetting days and hours to show your ads on Google AdsModule 24: Google Ads Remarketing: The Most Profitable Ad StrategyWhat is remarketing and why it's important for your businessDefining target audience sources for remarketing on Google AdsRemarketing on your website: Creating a list of people who visited your websiteYouTube Remarketing: Creating List of People Who Have Viewed Your Videos on YouTubeCreating an Optimized Remarketing Campaign on Google AdsModule 25: Google Ads: Data Analysis & ReportingReports on Google AdsCreating your Custom Reports on Google AdsReport Submitting Reports Automatically to you via emailModule 26: Your Ad account was disabled. This is how to fix it.Facebook Ad Account BlockingGoogle Ad Account BlockingModule 27: ConclusionCongratulationsDiego Davila.