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所在平台: Udemy |
课程主页: https://www.udemy.com/course/print-on-demand-niche-research-masterclass/
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课程名称：按需印刷细分市场研究大师班 课程概述： 在这个课程中，您将学习如何进行有效的细分市场研究，以便在按需印刷 (POD) 行业中发现新的商机。课程分为四个部分： 第一部分：入门 - 学习两个黄金法则和其他重要概念。 第二部分：通过使用免费工具和搜索方法进行全面的研究教程。 第三部分：利用最流行的付费POD细分市场研究工具识别新机遇。 第四部分：运用Ryan的方法立即识别最佳销售趋势。 附加信息： 课程中将介绍作者的细分市场研究过程，其中包括两种主要工具：作者开发的“Search Merch”工具和他最喜欢的亚马逊研究Chrome扩展程序DS Amazon Quick View。这两个工具结合使用仅能搜索亚马逊的Merch产品，并监控每个列表的畅销等级（BSR），使得快速检查一个细分市场的销售情况和竞争强度成为可能。 在这个过程中，您将了解如何通过筛选亚马逊Merch列表来验证关键词的有效性，从而避免使用不安全的关键词。此外，通过DS Amazon Quick View，您可以直接在搜索结果中查看每个产品的销售排名，帮助您识别畅销产品的潜力。 这门课程适合希望在POD行业内取得成功的创业者，提供了实用的工具和方法，以便快速而有效地研究市场趋势和机会。
WHAT YOU'LL LEARN:PART 1Getting Started: The Two GOLDEN RULES & Other Important ConceptsPART 2Full Research Tutorials Using Only Free Tools & Search MethodsPART 3Using The Most Popular Paid POD Niche Research Tools To Identify New OpportunitiesPART 4How To Identify Best-Selling Trends Immediately Using Ryan's Method!▬▬▬▬ADDITIONAL INFORMATION / PREVIEW:▬▬▬▬I'm going to outline my niche research process:Tools For Niche ResearchThere are two primary tools I use for my niche research:My "Search Merch" toolMy favorite Amazon research Chrome Extension: DS Amazon Quick ViewUsing these two tools together allows us to search Amazon Merch listings exclusively, and monitor the best seller rank (BSR) of each listing from the search results.It's a quick & easy way to check how well a niche is selling on Amazon.plus, Amazon tells you show many listings are indexed on the keywords we provide!The result: we get a quick glimpse into how well a niche is selling & how stiff our competition is.Search Merch ToolIt's not absolutely necessary to filter out non-Amazon Merch listings, but there are some good reasons to do it whenever possible:First & foremost, by searching only Amazon Merch listings, you're able to validate keywords against Merch's content policy. If you see a good number of search results, that means your seed keywords are good to go.Note: If you see suspiciously few results on keywords that you believe should be high-volume, be cautious. Sometimes listings get through manual review that shouldn't have.In the example above, I searched for "Beer Olympics" and saw 4 results.this is a massive red flag indicating to me that these keywords are NOT safe for use on Merch listings.The next reason to search Merch only listings is that they're in a class of their own, as they're Prime eligible.According to data from Millward Brown Digital, Amazon Prime members have a conversion rate around 74% whereas non-prime members convert around 13%.Shoppers are able to easily filter out tons of fulfilled-by-merchant (FBM) print no demand listings by simply clicking the "Prime" checkbox on the search results page:While it's possible for FBA t-shirt listings to exist outside of Amazon Merch, it's a pretty rare occurrence.The last reason to use Search Merch to begin your niche research is because Amazon's search algorithm isn't that great!It's not hard to search for "search terms" + "T-shirt" & find a bunch of results that aren't t-shirts.Why go through the hassle of combing over them when you don't need to? Search Merch does the dirty work for you.DS Amazon Quick View injects each products BSR into the search results, making it easy to see how well it's selling.The lower the BSR, the more sales it's getting.
