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所在平台: Udemy |
课程主页: https://www.udemy.com/course/principles-of-marketing-dg/
课程评论：没有评论
**课程名称：** 市场营销原理 (Principles of Marketing) **课程概述：** 本课程旨在教授市场营销基础知识，为初级商业课程或对市场营销运作幕后运作感兴趣的学习者提供入门指导。学完本课程后，您将对市场营销的定义、价值以及企业如何利用它来推广产品和服务有更深入的理解。课程内容涵盖品牌建设、营销策略、营销计划、消费者决策过程、产品生命周期、当前消费者趋势、市场细分与目标定位、全球营销等多个方面。课程中将穿插丰富的现实案例，帮助学习者将理论知识应用于日常生活和商业新闻中。 **课程大纲：** 无
This course teaches you the basics of marketing you would need to know for introductory business courses, or if you're curious to see how marketing works behind the scenes. By the end, you should have a better understanding of what marketing is, its value, and different ways companies can use it to promote their offerings to consumers. You will learn about branding, marketing strategies, marketing plans, the consumer decision process, the product life cycle, recent consumer trends, how to target specific markets, global marketing, and much more. I provide many real-world examples to help you apply the content to everyday life and business news.
