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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pricing-strategy-for-consumer-products/
课程评论：没有评论
**课程名称：** 如何为消费品（FMCG/CPG）定价？ **课程概述：** 本课程旨在帮助您深入了解大型消费品品牌（FMCG/CPG）在现实世界中如何设定和管理产品定价。如果您正在寻找深奥的学术理论，这门课程可能不适合您。请在购买前观看“课程概述与结构”和“什么是消费者定价策略？”的免费课程视频，以确保您了解课程内容。 本课程将用简洁的英语阐述消费品定价背后的概念，并通过一个详细的案例进行实践应用。如果您不熟悉英语和基础数学，这门课程可能不适合您。 您可以下载Excel格式的损益表（P&L）和品类分析网格（Category Analysis Grid）模板，并将其定制化应用于您的品牌或业务。 通过约60分钟的视频，您将受益于讲师超过20年在全球发达和新兴市场的主要消费品品牌的资深市场营销和品类管理经验。 无论您是在大型消费品企业工作，还是与全球品牌竞争的小企业主，抑或是食品和消费品领域的初创企业，本课程都将提升您在定价和品类管理方面的理解和能力，帮助您掌控您的损益表。 **教学重点：** * 理解大型消费品品牌（FMCG/CPG）的实际定价策略。 * 掌握消费品定价的基本概念与应用。 * 通过实例学习如何实践定价策略。 * 提供可定制化的损益表和品类分析网格工具。 * 分享20年以上资深市场营销和品类管理经验。 **适用人群：** * 消费品行业的从业者。 * 希望提升定价和品类管理能力的企业主或创业者。 * 与大型消费品品牌竞争的小企业。 * 食品和消费品领域的初创企业。
This course will equip you with a good understanding of how large consumer brands (FMCG/CPG) set and manage product pricing in the real world. If you are looking for detailed academic theory then this course may not be for you. Please view the "Course Overview and Structure" and "What is a Consumer Pricing Strategy?" free course videos before purchasing this course so you are clear on what you are about to purchase. The course showcases in simple english the concepts behind pricing a consumer product, and then puts them to practical use with a detailed example. If you are not comfortable with the English language and basic Mathematics, then this course may not be for you.You can download the P & L and Category Analysis Grid templates in Excel, which you can then customize for your brand or business.In about 60 minutes of video you will gain from my 20+ years of senior marketing and category management experience with some of the biggest consumer brands in the world across both developed and emerging marketsWhether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space, this course will add to your understanding and capability on pricing and category management, while helping you be in control of your P & L.
