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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pricing-profit/
课程评论：没有评论
**Coursera课程《精通定价：平衡利润与客户保留》内容概要** 本课程旨在帮助学员掌握战略性定价技巧，实现利润最大化和客户保留的双赢。课程指出，许多企业在定价时仅基于成本加成，但定价可以更具战略性和影响力。 **核心内容：** * **寻找完美价格：** 通过实验和计算相结合的方式，为企业找到既能提高利润又不至于流失客户的“甜蜜点”价格。 * **价格的价值沟通：** 教导学员如何自信地向客户解释和证明价格的合理性，让客户感知到产品或服务的价值，从而提高客户忠诚度。 * **多样化的定价策略：** 深入介绍各种有效的定价策略，包括撇脂定价、心理定价、亏损吸引定价（loss leaders）以及增值定价（charging for extras）等，以提升企业盈利能力。 * **不同情境下的定价：** 涵盖初创企业定价和针对回头客的定价策略，以及如何根据不同情况调整价格以促进业务增长和客户满意度。 **课程特色：** * 基于讲师超过25年的谈判、销售及商业实操经验。 * 提供实用的、可操作的定价方法，帮助学员停止“猜测”，自信定价。 * 目标是让定价变得简单且有利可图。 **适用人群：** 所有希望提升盈利能力、优化定价策略并保持客户忠诚度的企业主、经理人、销售人员等。
Master Pricing: Balance Profit and Customer RetentionStrategic pricing: proven win-win strategies for you and your customersLet's face it: pricing can feel like a stab in the dark. You probably find yourself wondering, "Could I make more profit if I charged more?" But then, the worry sets in: "What if I lose customers?" It's a classic dilemma - should you raise your prices or keep them where they are? You've probably set your price based on your costs plus a percentage - but it can be so much more powerful than that. This course will show you that there's a logical way to find the perfect price. A price that boosts your profits without driving your customers away. A price that maximises your profit. Why try to sell twice as much, or produce twice as much, when instead you could just tweak your prices up and double your profits so easily?!We'll start by finding your perfect price through a mix of experimenting and calculating. No more guessing-just smart strategies that will help you hit that sweet spot where your prices should be. Once you've found it, I'll show you how to confidently explain and justify your prices to customers so they see the value in what you're offering and stick around.We'll dive into all sorts of pricing tactics, too. From skimming to psychological pricing, loss leaders, to charging for extras, these are the techniques that can make a real difference to your bottom line. I'll walk you through how to handle pricing when you're just starting out, as well as how to price for repeat business. Knowing how to adjust your prices for different situations is key to growing your business and keeping customers happy.With over 25 years of experience teaching negotiating and selling, plus running my own business, I've packed everything I know about pricing into this course. Getting your prices right can make a massive difference to your income, and I'm here to help you make that happen.So, if you're ready to stop guessing and start setting your prices with confidence, join me in this course. Let's make pricing easy and profitable.
