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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pricing-for-management-consultants-business-analysts/
课程评论：没有评论
课程名称：管理顾问与商业分析师的定价策略 课程概述：本课程旨在帮助管理顾问和商业分析师掌握定价的关键概念和分析技巧。咨询公司常常需要优化定价，而定价变动对企业的收入和利润有着重大影响。分析定价的变化需考虑产品之间的关系以及对客户行为的长期影响。通过本课程，您将学习如何快速有效地进行与定价相关的不同类型的分析。 学习内容包括： - 定价的基本概念 - 公司可采用的定价设定技巧 - 如何为产品设定价格 - 什么是价格认知，以及如何在不改变价格的情况下影响它 - 消费品、零售及B2B服务的定价方式 - 如何在Excel中分析计划的定价政策变化影响 课程讲师基于其15年在顶级咨询公司工作的经验，以及在多个行业管理战略与绩效改进的经历设计本课程。课程内容由真实案例驱动，包括丰富的实例分析和工具使用说明。学员将获得额外的Excel文件和教学材料，帮助您在实际工作中灵活应用。 课程的构建意在填补许多在咨询行业内工作的新人员在定价分析方面的知识空白，以减少挫折和提高工作效率。通过参与本课程，您将掌握如何分析数据并从分析中得出结论，这对提升您在咨询项目中定价分析的技能至关重要。 参加对象包括管理顾问、商业分析师、经理、财务控制员、投资分析师和初创企业创始人等，适合那些希望在定价分析领域达到顶级水平的专业人士。课程要求学员具备基础或中级的Excel技能及经济学、财务与会计的基础知识。 通过本课程，您将能够掌握关键的定价技巧，实施基于价值的定价策略，正确设定价格水平，以及使用Excel评估定价变动的影响。 总结：若您希望成为一名世界级的管理顾问或商业分析师，对定价技术及相关分析有深入的理解是必不可少的，因此强烈推荐本课程给希望提升自我能力的专业人士。
What is the aim of this course?Consulting firms sometimes help optimize pricing. You have to be very careful in this sort of project because a small change may have a huge impact both on the top-line and the bottom-line. Analyzing changes in pricing is not easy as you have to take into account the relations between the products and the long-term impact on customer behavior. In this course, I will teach how to perform fast and efficiently different types of analyses related to pricing.In the course you will learn the following things:Essential Concepts used in PricingWhat Price Setting Techniques firms can useHow to set the prices for a productWhat is Price Perception and how you can impact it without changing the prices?How pricing is done in consumer goods, retail, and B2B ServicesHow to analyze the impact of planned pricing policy changes in ExcelThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work. There will also be additional resources that will help you learn a lot of things beyond the scope of this course.Why have I decided to create this course?Most people who start working in consulting have limited knowledge of how pricing works in practice and how to analyze potential changes in Excel. On top of that, pricing will differ greatly in many industries.. This may lead to huge frustration during consulting projects and a lot of inefficiencies.Therefore, I have decided to create this course that will help students understand or refresh the main skills and tools related to pricing that they need during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects devoted to pricing analysis. You will master how to analyze data and draw conclusions from the analyses. On top of that, you will also master the essential information related to pricing.To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of pricing techniques and analyses done during projects devoted to pricing. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those who did not finish business school or Economics. The course will help you become an expert in pricing analyses on the level of McKinsey, BCG, Bain, and other top consulting firms.In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:Essential Concepts used in PricingWhat Price Setting Techniques firms useHow to set the prices for a productWhat is Price Perception and how you can impact it without changing the prices?How pricing is done in consumer goods, retail, and B2B ServicesHow to analyze the impact of planned pricing policy changes in ExcelHow the course is organized?The course is divided into the following sections:Introduction. We begin with a little introduction to the course as well as some general info on how the course is organizedEssential Concepts in Pricing. We will start by discussing the essential concepts that we will use later on for analyzing pricing.Price Setting Techniques. In this section, I will show you, using a lot of examples, different pricing techniques.Price Perception. In many cases, it is more important to manage price perception rather than real prices. We will discuss in this section what price perception is and how to use it to your advantage.Pricing in Consumer Goods & Retail. In this section, we will have a look at some issues related to the pricing of consumer goods. We will also have a look at some more advanced case studies.Pricing in B2B Services. The pricing of B2B services drastically differs from the pricing of consumer goods. In B2B the buyer is more rational and has a much bigger knowledge of the market. In the last section, we will have a look at how pricing is addressed in B2BAs a part of this course, you will getUseful frameworks and techniquesAnalyses shown in the courseAdditional resourcesLinks to additional presentations, articles, and moviesLinks to books worth readingAt the end of my course, students will be able to…What pricing techniques you can useHow to implement value-based pricingHow to define the right level of pricesHow to estimate in Excel the impact of changes in pricingWho should take this course? Who should not?Management Consultants and Business AnalystsManagersFinancial ControllersInvestment AnalystsStartup FoundersControllersWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting
