|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/pricing-and-monetisation-strategies-for-it-product-managers/
课程评论：没有评论
课程名称：IT产品经理的定价与货币化策略 课程概述：如果您是初创企业的领导者或产品经理，想要学习如何有效定价您的产品，那么您来对地方了。本课程将帮助您理解如何为产品定价，考虑哪些因素、选择合适的货币化模型。您是否应该以低价策略获取最大市场份额，还是以高价树立高端品牌形象？如何确保定价模型适合目标客户？如果产品在上线后未能达到销售预期，是否应该降价？本课程旨在为您提供有效货币化产品和制定战略定价决策所需的知识与技能，推动长期商业成功。 在本课程中，我们将探讨需要避免的关键陷阱以及最大化产品收入的策略。您将掌握定价策略，并获得领先公司所采用的有价值实践、战术方法和定价手段的深入洞察。课程将覆盖以下主题： - 客户的支付意愿（WTP） - 货币化模型 - 针对不同客户细分的产品配置主要原则 - 打包策略 - 市场进入策略 - 短期与长期产品货币化策略与战术 - 降价与价格战 本课程是为希望优化产品定价和提升收入能力的产品经理和创业者设计的。
If you're a Startup leader or Product Manager looking to learn how to price your product effectively, you're in the right place. Sometimes it is hard to understand how to price our products, what factors should we consider to base the price on, how to choose the right monetization model. Should we price low to get the maximum market share or price high to establish a premium brand image? How can we make sure that our pricing model suits our target customers? What if your product doesn't meet your sales expectation after the launch, should you cut the price?. This course is designed to equip you with the knowledge and skills to effectively monetize your products and make strategic pricing decisions that drive long-term business success. During this course, we will examine crucial pitfalls to evade, along with tactics that will maximize the revenue of your product. Alongside mastering pricing strategies, you'll gain insights into valuable practices, tactical approaches and pricing maneuvers employed by leading companies. The topics covered in this course: Customer's Willingness to Pay (WTP)Monetization modelsMain principles of Product configurations for different customer segmentsBundling Go-to-Market strategiesLong-term and short-term Product monetization strategies and tacticsPrice reductions and price wars
