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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pricing-analytics-with-r-and-tableau/
课程评论：没有评论
课程名称：R与Tableau的定价分析 课程概述：定价分析是战略商业决策的核心。本课程介绍了使用R和Tableau进行定价分析的艺术与科学。学习分析定价策略、理解市场弹性，并利用分析预测和制定最佳定价方案。通过真实世界的案例，本课程将为您提供做出明智定价决策的技能。 章节概述： 第一章：导论 本章节开始时概述了定价分析，定义其在商业中的角色和重要性。您将探讨定价分析的内容，并理解其在各行业中的应用，以便做出数据驱动的决策。 第二章：入门 本章节深入探讨商业中的定价策略基础。了解不同的定价策略、成本和弹性在定价决策中的作用，以及使用回归模型计算弹性的方法。真实世界的案例，如收费站和出租车服务，生动地说明了这些概念。您还将熟悉一个示例数据集，并分析收费站的结果。 第三章：分析 本章节探讨分析的三大支柱：描述性分析、预测性分析和规制性分析。您将通过图表可视化趋势，预测未来定价场景，并获得有关定价策略的可操作见解。本章节教授如何利用数据为最佳定价结果提供全面建议。 结论 本课程为您提供了定价分析的全面理解及其在R和Tableau中的实际应用。课程结束时，您将具备设计和评估与商业目标一致的定价策略所需的工具和专业知识。
Course IntroductionPricing analytics is at the core of strategic business decisions. This course introduces you to the art and science of pricing analytics using R and Tableau. Learn to analyze pricing strategies, understand market elasticity, and leverage analytics to predict and prescribe optimal pricing. With real-world examples, this course equips you with skills to make informed pricing decisions.Section-wise WriteupSection 1: IntroductionThe course begins with an overview of pricing analytics, defining its role and importance in business. You will explore what pricing analytics entails and understand its application in various industries to make data-informed decisions.Section 2: Getting StartedThis section dives into the fundamentals of pricing strategies in business. Learn about different pricing strategies, the role of cost and elasticity in pricing decisions, and methods to calculate elasticity using regression models. Real-world examples, like toll booths and taxi services, illustrate these concepts. You'll also get familiar with a sample dataset and analyze toll gate results.Section 3: AnalyticsExplore the three pillars of analytics: descriptive, predictive, and prescriptive. You'll visualize trends with graphs, predict future pricing scenarios, and receive actionable insights for pricing strategies. This section teaches how to use data to provide comprehensive advice for optimal pricing outcomes.ConclusionThis course provides you with a holistic understanding of pricing analytics and its practical applications using R and Tableau. By the end of the course, you'll have the tools and expertise to design and evaluate pricing strategies that align with business objectives.
