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所在平台: Udemy |
课程主页: https://www.udemy.com/course/price-to-profit-psychology-and-science-of-pricing/
课程评论：没有评论
课程名称：科学定价 课程概述：本课程结合市场心理学原理，深入讲解定价的科学和心理。通过学习，您将能更好地理解价格对于消费者的影响，从而增加销售和利润。课程包含多种定价策略，挖掘心理学与定价研究的深入，提供实用的技巧与策略，以帮助您在不同情况下有效协调定价策略。 课程亮点包括： - 普遍的定价规则，学习如何自信地设定更高的价格而不失销量。 - 如何应对价格战，学习有效的对策。 - 定价心理学：如何调整价格使其更具吸引力，包括奇数定价法等策略。 - 如何在不损失利润的情况下进行折扣。 - 举例说明如何提高消费和续费率。 - Van Westendorp定价方法的应用，帮助您确定目标市场的合适价格区间。 本课程适合每一个人，因为每个人都是买家或卖家；正确的价格能使您致富，错误的定价可能导致破产。课程由美国知名大学的营销教授授课，教授拥有博士学位并在MBA课程中教授定价策略，备受学生赞誉。立即参加本课程，提升您的商业头脑！ 学员评价显示，许多学生在学习后成功制定了高效的定价策略，并在电商业务中获得了显著的提升。
Actual Student Reviews: "If you are undecided on which pricing course to buy choose this one: essential, comprehensive, effective. I am an independent online entrepreneur and this course has allowed me both to learn new skills and, in the words of Steve Jobs, to "connect the dots" between direct experience with my ecommerce businesses and the psychological rules of pricing." Simone, B."I 'm online seller.I suffer lot in price battle. This lesson is effective and started to plan my price strategies without any loss and burden." Akila, R. "Covered so many more strategies and topics than any of my marketing courses at my university! Wow!" Rohan, G. 2024 Updates: A full section on Van Westendorp Price Sensitivity Meter (PSM) is added. You will be able to identify the Optimum Price Point (OPP) and the upper and lower limits (the price range) for any given product using this method. It is taught from A to Z. Course Description:This course uses marketing psychology principles to educate you on the science and psychology of pricing. Price is what makes you money so deep understanding of how customers think about price can help you win customers and make more money. Pricing Strategies are powerful weapons in your hands to increase sales and more importantly profit. This course is pragmatic and applicable. It digs deep into scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only the tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation or context. Did you know if you increase price 1%, your profit can go up by 11%? So what can be done to increase your prices by creating a win-win situation with your customers will be discussed in this course. What You Will Learn:Universal Rules of Pricing: what is the overall How to Charge Higher Prices Confidently: Pricing is not about cost but about value perception of customers, we will see how you can find the higher price without losing sales. This can make you rich How to Fight Price Wars: Price wars are dangerous and costly. But they are inevitable. You will learn how to fight them if you have toPsychology of Pricing: How to Manipulate Price to Make it More Appealing: Does size or Color Matter? What's 99-ending pricing and other variations of odd pricing. Are they effective, when, and how? Here you will learn how to influence with Price.The Art of Discounting without Losing Profit: Discounting is another weapon in your arsenal. You need to learn when and how to use it maximize profitability. Random and blind discounting is prohibited. How to Enhance Consumption and Increase Renewal Rate: Interestingly price not only influences demand, it can also influence how people use products and services. Here you will learn how maximize renewal rate and consumption of your product. What Is Van Westendorp Pricing method and How to Implement it: A powerful method to confidently find the right price and the price rang for the target market. And many more interesting topics and bonus videos. To the best of my knowledge, this is the most complete pricing course in Udemy. Why Me?I am an award winning marketing professor in a major university in USA. I have a Ph.D in business and have taught many MBA course including pricing strategies in different countries. I have a passion for teaching and my teaching style has been applauded by my students all the time. It is simple, to the point, and engaging. My Udemy course are all "highest rated" and very positvely reviewed. So take this course now and let me take your business acumen to the next level. Who this course is for:EVERYONE because you are either a Seller or BuyerBecause everything has a PRICEBecause the Right Price will Make your RichWrong Price will make you Broke
