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所在平台: Udemy |
课程主页: https://www.udemy.com/course/price-psychology-online-marketing/
课程评论：没有评论
课程名称：智慧营销与价格心理学 课程概述：让消费者购买产品并不容易。许多心理因素会影响他们的购买决策。本课程基于扎实的心理学研究，揭示了可以通过调整价格这一基本元素来提高销售的技巧和窍门。 您将学到什么：该课程涵盖六种主要策略，这些策略利用行为科学的真实数据，以增强您的营销实践。在这些策略中，包含了30多种心理价格效应，旨在强化您的线上和线下营销活动。 1. 选择合适的价格：如何选择最能吸引消费者的价格，同时不改变您的利润水平。 2. 呈现您的价格：如何以最具吸引力的方式编写和表达价格。 3. 框架您的价格：在价格设定后如何更有效地传达价格信息。 4. 利用环境优势：如何将不同价格的产品一起呈现，最大化利润。 5. 精明的折扣策略：如何以诱人的方式呈现促销信息，使其不可抗拒。 6. 处理额外费用：如何在不可避免的附加费用下，最有效地展示价格。 作为额外的福利，课程还提供完整的PDF笔记文档，总结了我们讨论的主要技巧，方便您在设计营销和广告策略时参考，而不必花费时间回顾完整的三小时视频课程。 为什么选择我学习？作为一名获奖的心理学讲师，我有将领域研究转化为生动易懂内容的经验。我的学生们常常高度评价我的课程，并赞赏我对社会心理学的热情。希望您能加入这群满意的学生，了解更多关于自己和心理学的知识。 快来参加这个课程，了解定价的科学，以及它对您的商业和营销努力的影响！
Getting people to buy something is hard. So many things can happen in a customer's mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: the price.What You'll LearnIn this course we consider six major strategies you can use to your marketing pursuits by using real data from behavioral science. Within each one are many individual things that make prices more appealing, totaling more than 30 psychological price effects that will strengthen your offline and online marketing campaigns.Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.Presenting Your Price: How to write and say your price in the most appealing ways possible.Framing Your Price: How to communicate your price more effectively once the price is set.Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.As a bonus, I also include a full PDF notes document that summarizes all the major techniques we go over because when you are designing your marketing and advertising strategies, you don't always have time to review a full 3 hour video course.Why Learn From Me?As an award-winning psychology instructor, I have experience translating research in the field and presenting it in an engaging, understandable way. My students routinely evaluate my courses highly and comment on the passion I have for social psychology. I hope you can join this group of satisfied students and learn something new about yourself and psychology.So take this course now and understand the science of pricing and what it can do for your business and marketing efforts!
