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所在平台: Udemy |
课程主页: https://www.udemy.com/course/price-and-pricing-strategy/
课程评论：没有评论
* **课程名称：** 价格与定价策略 * **课程概述：** 本课程将深入探讨价格的本质、各种定价策略及其重要性。您将学习如何制定正确的定价策略，理解差别定价的机制和类型，并掌握影响定价决策的关键因素。课程结束后，您将能够为自己的产品和服务制定有效的定价策略，从而巩固市场地位、建立客户信任并实现业务目标。 * **课程内容要点：** * **第一部分：导论** * 价格策略介绍 * 定价策略的重要性 * **第二部分：定价策略类型** * 基于价值的定价 * 竞争性定价 * 价格撇脂 * 成本加成定价 * 渗透定价 * 经济型定价 * 动态定价 * Freemium定价策略 * 产品捆绑定价策略 * **第三部分：差别定价及其类型** * 差别定价的概念 * 差别定价的类型（分两部分讲解） * **第四部分：影响定价决策的重要因素** * 组织因素 * 产品差异化 * 产品生产成本 * 公司目标 * 需求 * **课程特色：** Growth Central 以其高质量的课程而闻名，汇聚了超过31,000名学生，平均评分为4星以上。讲师充满教学热情，旨在于教授实用且直观的知识，帮助学生从入门到专业。 * **学习目标：** 帮助学员掌握定价策略的制定和实施，有效平衡收益目标、营销目标、目标受众、品牌定位和产品特性等多种业务因素。
Through this course, you will learn what is price, what are pricing strategies and the different types of pricing strategies. You will also learn about the importance of making sure your pricing strategy is right, how price discrimination works and the different types of price discrimination and lastly, we will cover the Important Factors affecting Pricing Decisions. After this course, you will be able to work on the process of formulating pricing strategies for your own products and services. We begin with what pricing strategies are and how we can figure out which is the right pricing strategy for us. We then move onto the different types of pricing strategies, after which we talk about price discrimination in detail. Lastly we cover the important factors affecting pricing decisions. Having an effective pricing strategy helps solidify your position by building trust with your customers, as well as meeting your business goals. Pricing strategies account for many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes.This is the Course layout: 1. IntroductionIntroduction to the courseWhat are pricing strategies?Why figuring out the right pricing strategy is important?2. Types of Pricing StrategiesValue-Based PricingCompetitive PricingPrice SkimmingCost plus pricingPenetration pricingEconomy pricingDynamic pricingFreemium Pricing StrategyBundle Pricing Strategy3. Price Discrimination and its typesWhat Is Price Discrimination?Types of Price Discrimination - 1Types of Price Discrimination - 24. Important Factors affecting Pricing DecisionsOrganisational FactorsProduct DifferentiationCost of producing the productObjectives of the FirmDemandGrowth Central creates courses around different topics, technologies and concepts. We have over 31000+ students enrolled in our courses with an average rating of 4+ stars. Our instructors are passionate about teaching and create to-the-point courses that will take you from being a beginner to a professional.
