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所在平台: Udemy |
课程主页: https://www.udemy.com/course/price-analytics/
课程评论：没有评论
课程名称：价格分析 课程概述：你知道价格是大多数客户首先关注的因素吗？营销咨询公司估计，提升1%的定价可以带来多达10%的利润增长。价格分析是市场营销经理在制定营销策略时所需的高需求技能。但这并不仅仅适用于他们！企业家、商业高管及高级决策者在进行定价评估时也常常感到不安。定价是营销的重要组成部分，而价格分析是其中的关键要素。定价的技术是一种艺术。对小型企业而言，四舍五入的数字可能行得通，但对于大组织来说则万万不可。为产品或服务设定价格一直是组织面临的挑战。成功的定价策略不仅要关注经济体系的变化、市场强有力的竞争者和客户预算，关键还在于对客户进行心理评估和扎实的价格分析。提供价格分析教育的机构极少，且没有在线课程可供选择。斯堪的纳维亚商业分析学院（SCANBA）迈出了重要一步，开发了独特的在线商业分析课程。在Price Analytics课程中，你将跟随Lars和他的公司Lars Coffee Mugs，学习不同的定价技术、定价评估方法、盈利定价的概念，并了解价格歧视。你将学习到：11种定价技术、3种定价评估方法（包括盈亏平衡分析和净现值资本预算模型）、5个Excel表格实例、以及弹性需求、最佳定价和价格歧视的概念。别再等待，快来参加这个课程；它值得你投入！
Don't you know that price is the first thing majority of customers look at? Marketing consulting firms estimate that improving pricing by 1 percent can result in as much as 10 percent increased profits. Price Analytics is a skill of high demand among marketing manager who work on the marketing strategy. And not only them! Entrepreneurs, business executives, and senior decision makers often feel shaky when it comes to pricing assessment.Pricing is one of the major elements of marketing. Price analytics is one of the key elements of it. The technology of pricing is an art. Rounding off the numbers may be good for small endeavors but never for an organization. The art of setting prices for products or services has been an ever-challenging task for organizations. Paying attention to the changing economic system, strong competitors in the marketplace, and client budget, the secret to success of pricing goods has been based mainly on a psychological assessment of the client and solid price analytics. Few institutions offer education in price analytics, and none offer online courses on it. The Scandinavian Institute of Business Analytics has taken a step forward and has developed unique courses in business analytics for online education. In the course, Price Analytics by SCANBA, you will follow Lars and his company, Lars Coffee Mugs. Together with Lars, you will study different pricing techniques, pricing assessment methods, concepts of profitable pricing, and learn about price discrimination. You will learn: 11 pricing techniques 3 pricing assessment methods, including break-even analysis and net present value capital budgeting model 5 Excel spreadsheet examples Concepts of elastic demand, optimal pricing, and price discrimination. Why wait? Take the course now; it is worth it.
