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所在平台: Udemy |
课程主页: https://www.udemy.com/course/press-release-writing-101/
课程评论：没有评论
这项名为“新闻稿写作101”的Coursera课程旨在帮助小型企业和初创企业，通过撰写有吸引力的新闻稿，以较低的成本获得媒体的关注和免费宣传。课程的重点在于识别企业中具有新闻价值的故事，并学习如何以吸引记者的方式来讲述这些故事。 课程内容详尽，将逐行讲解如何撰写合格的新闻稿，并提供作者为客户撰写的真实案例作为参考。此外，课程还提供了一个可供免费使用的新闻稿模板。 创作者是一位拥有新闻学背景和十年以上公共关系经验的小企业主，创建此课程的初衷是帮助其他企业主，无需花费高昂的费用聘请公关机构，就能自主地为品牌争取免费、可信且有价值的媒体曝光。这门课程强调实际操作和实战经验，而非理论知识，旨在让学习者掌握在企业中发掘多个新闻点并成功进行宣传的技能，从而为品牌带来显著的宣传效益。
Would you love to get your business featured in the press, TV or online media without paying a fortune in advertising? The answer is surely, yes! Well, that's exactly what PR is, earned, credible coverage. However, are you unsure whether journalists would be interested in your business, or are you in the dark as to what area of your business is newsworthy? Then you're not alone. Many small businesses and start-ups feel that the media would have no interest in what they've got to say. However, your business can get media coverage, but it all boils down to what stories you have to tell and how to write a press release or pitch that will get the journalists attention. Is this Press Release writing 101 for you? Hopefully you have uncovered the great story in your business that will get you invaluable media coverage, for free! If you haven't, or want to give your story the litmus test, I have a Storyfinding 101 which may be just what you need. You can check that out in my instructor profile.Otherwise let's assume you've got a story about your business that you'd like to get in the press. Well, a great way of achieving this is by writing a press release containing all the key messages you'd like to get across, whilst still being newsworthy enough for the journalist. So dive into the course content, take lots of notes. Oh, and just to make life easier, I've got a press release template at the end which you're free to use for your story. This detailed course, taken from my bigger PR 101, clearly shows you how to write a press release, line by line, so there's no room for error. To make it even easier, I've laid out real, relatable examples of press releases I have drafted for clients.Perfect for small businesses and start-ups, this in-depth 101 course tells you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. There's no classroom theory here, it's all real world expertise that you can use to find multiple stories in your business, that will gain £££s of free publicity. Why I created this course I created this DIY PR online course to help businesses like yours reap the benefits of PR, without having to spend a fortune on an agency. As a small business owner (with a background in journalism and 10+ years in PR) myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this course is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own.
