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所在平台: Udemy |
课程主页: https://www.udemy.com/course/presentations/
课程评论：没有评论
本Coursera课程“销售培训：掌握你的销售演示”旨在帮助学员通过一套有效的八步流程，打造每一次成功的演示。课程将教授如何展现真实的饱满热情，激发听众，使演示成为个性化、充满情感的互动体验。 课程核心内容包括： * **打造动态演示结构：** 学习八步法，有效传达满足客户需求的好处和结果，确保客户在演示结束后更加渴望你所销售的产品。 * **掌握谈判与价格呈现：** 理解何时以及如何呈现价格至关重要，课程将教授如何分解价格、聚焦投资价值，并为客户创造只选你的选择。 * **前置演示阶段：** 通过六步流程建立信任，在演示前就获得客户的初步认同。这能为你建立一个可信的平台，消除客户决策风险，让你在竞争中脱颖而出。 * **实际演示技巧：** 演示应强化客户已经了解到的产品价值。课程将指导学员如何巩固信任，重申潜在价值，并通过强化事实来确保销售的达成。 * **从特点、功能到利益的转化：** 学习如何从产品特点、功能成功过渡到利益，打开客户思维，赢得他们的信任，并在情感上获得接受（“买入”）。 * **提升演示中的价值感：** 学习如何提升价值感知，重点关注哪些好处，以及如何放大所提供价值的吸引力。 * **定制化演示：** 成功的演示需要一个易于定制和为每个客户量身定制的框架和结构。课程将教授如何有效地传达与客户需求相匹配的好处和结果。 * **创造情感连接的演示：** 了解如何引起情感共鸣，制造客户对其现有产品的不满，激发他们对你所提供产品的渴望。 * **演示信息结尾：** 课程将传授最先进、最实用的销售技能和策略，以最简化的方式呈现，让你能够快速有效地获得专业销售带来的巨大回报。 课程内容融合了“The Sales Pro”和“The Go-Giver”两本屡获殊荣和国际畅销书的精华，强调“给予”而非“索取”的理念，帮助学员工作更聪明，并立即从知识中获益。 pelatihan. 讲师Paul Anderson拥有超过25年的销售经验，包括教学和实战。他曾是财富100强公司中的顶尖销售人员，荣获20多项销售奖项，并著有多本获奖销售书籍。他将教授策略的运作方式及其实际应用，帮助学员自信有效地应对各种销售情境。
Make every presentation a winning presentation through an effective eight-step process that ensures every detail is covered. Learn how to portray an authentic enthusiasm that ignites your audience, energizing every presentation so it becomes a personalized, emotionally charged interactive experience! Learn a powerful six-step process that will separate you from your competition, instilling the trust and confidence needed for your client to make the decision before you even present your product. How to Structure a Dynamic Presentation: Structuring a dynamic presentation. Learn the eight-step process that will allow you to effectively communicate the benefits and results that match your client needs and ensure that every presentation leaves your customer wanting what you are selling! Negotiation and Price Presentation: The importance of when and how you present your price or the investment during the presentation can make a sale or break one. Learn how to break price down, focus on the investment while establishing a choice for your buyer where you are the only decision they need to make! The Pre-Presentation: Learn how to instill the trust needed through a powerful six-step process that enables your potential client to confirm agreement before leading into your presentation. Outsell your competition by creating a credible platform that reinforces there will be zero risk for your client in making the decision to move forward! The Actual Presentation: Your presentation should reinforce what you have already said your customer will gain by owning or using your product. You've already instilled the trust of your customer and reinforced in previous meetings the potential value to be gained. Now you simply need to reinforce the facts to ensure the sale. Features Functions Benefits Results: Learn how to transition from Features, Functions, Benefits and open the mind of your prospective customer, gain their trust and emotionally achieve their acceptance ("buy-in") to commit to the sale! How to Elevate Value During Your Presentation: Learn how to elevate value during your presentation and increase the value perception of the benefits you present to your customer, what benefits to focus on and how to elevate the value of what you are offering. How to Customize Your Presentation: Winning presentations require a framework and structure that can be easily customized and tailored to each client. Learn how to effectively communicate the benefits and results that match your client needs. How to Create a Presentation that Emotionally Connects: Learn what to focus on to ensure emotional connection to your buyer, how to create dissatisfaction for their existing product and what will inspire them to want what you are offering! Presentation Message Ending The advanced and up-to-date selling skills and strategies are presented in their simplest form, offering you the ability to quickly and easily achieve the tremendous rewards that professional selling has to offer without having to learn the hard way. My goal is for you to work smarter-not harder and immediately gain from the knowledge I have gleaned from the thousands of sales calls and presentations I have made, the hundreds of books I've read, audio books I've listened to and sales seminars I've attended. The content of this sales training offers a perfect blend of fresh, thought provoking and effective techniques from the award-winning book "The Sales Pro" and international best selling book "The Go-Giver". What's "The Go-Giver" you may ask? Not only is it endorsed by great leaders such as Stephen M.R Covey, Michael E. Gerber and Brian Tracy, it is the key to exceptional leadership and cultural excellence. Shifting your focus from getting to giving is the simplest, most fulfilling and most effective path to success in business and in life. My intent is to trigger a willingness for the you to "wake up" or "move forward" through skills and techniques that support your personal evolution into becoming an even better version of who you are, or perhaps change to become the person or sales person who you always wanted to be. Your trainer, Paul Anderson, has accumulated over 25 years of experience within the field of sales, which includes both teaching and selling. He's the man behind The Sales Pro, he was the top performing salesman at a fortune 100 company and he has been handed over 20 sales awards. Plus, he's the author of two award-winning sales books - ‘The Sales Pro' and ‘The Sales Pro Meets His Mentor'. With the wealth of knowledge he has acquired, he'll teach how the strategies work, and how to apply them. No matter what situation you find yourself in, you'll have the confidence, and know-how to deal with it effectively. Take the course NOW and never look back!
