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所在平台: Udemy |
课程主页: https://www.udemy.com/course/present-like-a-management-consultant/
课程评论：没有评论
课程名称：像管理顾问一样呈现 课程概述：在当今商业世界中，演示和沟通技巧变得比以往任何时候都重要。许多研究表明，沟通能力是新员工最渴望掌握的技能之一。PowerPoint 成为商业沟通的默认工具，而几乎没有人能够在使用 PowerPoint 进行有效沟通方面表现出色，除了管理顾问。来自麦肯锡、波士顿咨询公司（BCG）和贝恩的顾问们在使复杂概念变得易于理解和推动商业领袖做出改变方面是专家，他们发展出了一套方法，我可以教给你。 该课程将传授我在 BCG 学到的技巧，这些技巧帮助我说服客户实施方案，并每年产生数亿美元的影响。后来我转向业务发展，这些技巧同样适用于向客户销售和说服他们相信你的提案是最佳选择。 在本课程中，我们将涵盖整个演示开发周期，学习如何： - 确定关键信息 - 运用金字塔原则布局论证 - 发展 MECE 支持论据 - 将演示安排成引人入胜的故事线 - 创建有效且吸引人的幻灯片 - 利用标题避免混淆 - 制作支持关键信息的良好图表 - 针对听众调整演示内容 - 在演讲时展现高管形象 - 进行电话演示，显得聪明 - 使用 PowerPoint 的技巧和窍门节省时间 我们将通过查看实际的麦肯锡、BCG 和贝恩的幻灯片，来复习讨论的概念和原则，了解他们是如何运用这些技巧的。尽管咨询公司所做的工作困难重重，但他们用来呈现结果的系统并不复杂。我可以教你如何做到这一点，这将对你的职业生涯产生变革性的影响。期待在课程中见到你！
Presentation and communication skills are more important than ever in today's business world. Scores of studies show that communications skills are at the top of the most desired skills for new hires. PowerPoint is the default method of communication in business, and yet, almost no one excels at communicating in PowerPoint. No one, except for management consultants that is. Consultants at the top three firms McKinsey, BCG, and Bain are experts at making complicated ideas understandable and driving business leaders towards making changes and implementing solutions. They have developed a system for how to do this, a system I can teach you. Believe it or not, their system relies on impactful presentations in PowerPoint. I will teach you the same techniques that I learned as a consultant at BCG. These techniques helped me convince clients to implement ideas delivering hundreds of millions of dollars of annual impact. I moved into business development post consulting, and the same techniques apply to selling clients and convincing them that your proposal is their best option. In this course we will cover the entire presentation development cycle and learn how to: Determine your key message Lay out your argument with the pyramid principle Develop supporting arguments that are MECE Arrange your presentation into a compelling storyline Create attractive slides that are effective Utilize titles to avoid confusion Make good charts that support your key message Tailor your presentation to your audience Portray executive presence when speaking Present over the phone Sound smart Save time with tips and tricks in PowerPoint We will review the concepts and principles we discuss by looking at some actual McKinsey, BCG, and Bain slides to see how they used them. The work that consulting firms do is difficult, but the system they use to present their results is not. I can teach you how, and the difference it will make in your career can be trans-formative. I know it will be, it was for me. I look forward to seeing you in the course!
