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所在平台: Udemy |
课程主页: https://www.udemy.com/course/preparing-a-business-plan/
课程评论：没有评论
“商业计划书准备”课程大纲 这门课程是“商业规划系列”的第一门。课程旨在帮助学员掌握商业计划书的撰写方法，以应对不同的商业挑战。 **课程亮点：** * **适用性广泛：** 无论您是经营成熟企业、初创公司，还是在大型企业中负责特定部门，商业计划书都能为您提供清晰的规划和重要的支持。 * **解决实际问题：** 课程通过不同场景（如企业扩张、吸引投资、部门改革）的案例，生动展示商业计划书在解决实际商业问题中的关键作用。 * **核心内容涵盖：** 课程将详细介绍商业计划书的定义、益处及所有关键组成部分。 * **实操性强：** 您将学习撰写商业计划书前的六个重要准备步骤，并通过实例加深理解。 * **指导性明确：** 课程将提供撰写商业计划书的关键指导原则，帮助您独立完成属于自己的商业计划书。 **课程目标：** * 理解商业计划书在吸引投资、应对市场变化、争取内部资源等方面的价值。 * 掌握撰写商业计划书所需的 preparatory steps。 * 学会根据关键指导原则，构建一份有效的商业计划书。 无论您是希望为企业融资，还是为部门争取资源，亦或是为公司发展绘制蓝图，这门课程都将为您提供不可或缺的指导和工具。
Welcome to the Preparing a Business Plan course! This is course 1 of the Business Planning Series.Consider three people in three very different business situations. Harriet manages a long-established sporting goods chain that wants to expand into new markets but lacks capital. Evan has big plans for his IT startup but hasn't yet attracted the investment he needs.Laura heads a hardware retailer's Marketing Department, which is in need of a change of direction. The one thing they all have in common is they would benefit from creating a business plan.With a business plan, Harriet should be able to persuade her company's bank to approve a loan that will enable her operation to grow. Similarly, Evan could use a business plan to persuade investors to get on board.And Laura could use a plan to persuade senior management to allow her to overhaul the department, making it more effective. In each instance, an effective business plan can contribute toward making the business prosper.There are many important reasons to create a business plan. If your business is just starting out, business plans can help you attract investors. For new and established businesses alike, business plans map out how they'll negotiate opportunities and challenges.At a departmental level, business plans are developed to address medium-term planning needs and to secure approval and resources from senior management for new ideas and initiatives.This course will help you develop your own business plan. It starts with an introduction to business plans that illustrates the benefits of business planning and describes the main elements of a plan.It continues on to discuss the six preparatory steps you should take before developing a business plan and provide examples of each of these steps. And finally, it details how you can create your own plan by following a number of key guidelines.That's it! Now go ahead and hit that "Take this course!" button and see you on the inside!
