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所在平台: Udemy |
课程主页: https://www.udemy.com/course/prepare-for-your-first-kickstarter-campaign-launch/
课程评论：没有评论
**课程名称：** 准备你的首次 Kickstarter 众筹活动 **课程概述：** 本课程旨在帮助你高效且低成本地准备首次 Kickstarter 众筹活动。Kickstarter 的成功率目前为 37.66%，意味着大多数众筹项目未能达到目标。主要原因是许多创作者在缺乏准备的情况下启动项目，寄希望于 Kickstarter 的“魔法”。因此，本课程最重要、占比最大的部分在于**预启动阶段**，重点讲解如何提前收集潜在支持者并激发他们对即将到来的活动的兴趣。通过学习，你将能更有效地为 Kickstarter 活动做准备，并提高成功率。此外，本课程的学习内容也可应用于新产品发布、商业想法验证以及与有影响力人士的沟通等其他领域。 **讲师背景：** 讲师在五年前发起首次 Kickstarter 项目筹集书籍出版资金，此后对众筹和 Kickstarter 产生浓厚兴趣。讲师采访了许多筹集金额从几千美元到数百万美元的成功众筹活动创作者，并作为合作者参与了几个项目，最终将这些知识和经验分享在其书籍《Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project》和本视频课程中。 **筹款目标下的策略：** * **目标金额 up to 10K USD (1万美元以下):** Kickstarter 统计数据显示，筹款金额在 9999 美元以下的项目占成功活动的 67%。讲师认为，在此范围内，你很有可能无需任何营销费用即可聚集支持者。课程设有专门部分“**零预算收集支持者 (Gather Your Crowd With No Budget)**”，涵盖各种免费的潜在客户收集方法。 * **目标金额 between 100K and 1 million USD (10万至100万美元):** 如果你的筹款目标是几十万甚至上百万美元，则需要将目标金额的约 25-30% 用于付费广告。课程提供了一个“**高级潜在客户生成与维护方法 (Advanced Lead Generation and Nurturing Methods)**”部分，其中包含： * 预启动漏斗的构成 * 如何创建登陆页面 * 如何维护你的潜在客户 * 如何通过 Facebook 广告将流量引导至你的登陆页面（或 Kickstarter 活动） * 预期的转化率 **课程亮点：** * 专注于**预启动阶段**的重要性。 * 提供**针对不同筹款目标的具体策略**。 * 包含**免费和付费的潜在客户收集方法**。 * 教授**登陆页面创建、潜在客户维护和广告投放技巧**。 * 分享**成功众筹活动的经验和见解**。 **立即加入课程，期待在课程中见到你！**
This course will help you to prepare for your first Kickstarter campaign launch effectively and with a minimal budget. At this moment Kickstarter has a 37.66% success rate, which means that the vast majority of crowdfunding campaigns fail to reach their funding goal. Why? Because most creators launch their projects without any preparation and hope that Kickstarter will do some magic.That's why the biggest and the most important part of this course is about the pre-launch which explains how to collect potential backers early in advance and get them excited about the upcoming launch.By learning this you will prepare for your Kickstarter campaign effectively and launch it with a higher rate of success than those who launch without any preparation and hope for the best.After completing this course you will be also able to apply this knowledge in other areas, such as launching new products, validating new business ideas, and reaching out to influential people.How it all began?I launched my first Kickstarter campaign 5 years ago because I wanted to raise money for my first book and since then I have become really excited about crowdfunding and Kickstarter. So I interviewed other creators of successful crowdfunding campaigns that raised from a few thousand dollars to a few million, participated in a few projects as a collaborator and finally decided to share all this knowledge and experience in the book "Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project" and in this video course.If your goal is up to 10K USDIf you check Kickstarter statistics, you will find out that projects that raise up to 9999 USD form 67% of all successful Kickstarter campaigns. I believe that if your goal is within this range, there's a big chance that you will be able to gather your crowd without spending a single dollar on marketing. There's a dedicated section "Gather Your Crowd With No Budget" which covers different methods to collect leads that don't cost you anything.If your goal is between 100K and 1 million USDIf you want to raise hundreds of thousands or millions, you will have to spend around 25-30% of your goal on paid advertising. I interviewed an extremely talented Facebook geek who has helped eight Kickstarter campaigns to raise over a million dollars with the help of Facebook ads. There's a dedicated section "Advanced Lead Generation and Nurturing Methods" for this which explains:What the pre-launch funnel looks like,How to create a landing page,How to nurture your leads,How to drive traffic to your landing page (or Kickstarter campaign) using Facebook adsWhat conversion rates you can expectJoin this course now and I really look forward to seeing you on the other side!
