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所在平台: Udemy |
课程主页: https://www.udemy.com/course/predictive-analytics-introduction-to-business-forecasting/
课程评论：没有评论
课程名称：预测分析：商业预测入门 课程概述：预测分析是一种通过分析过去的数据来预测未来的方法。虽然没有人能够直接捕捉和分析未来的数据，但组织每天都在使用预测分析来进行决策。例如，企业可能会开发客户生命周期价值（CLTV）的衡量标准，利用预测分析得出客户未来可能的购买金额。课程还将探讨服务或产品推荐能力的分析预测，以预测客户下一个最可能购买的商品。此外，课程内容还涵盖如何进行下个季度销售的预测，以及使用数字营销模型来决定在哪个发布者的网站上投放广告。这些都是预测分析的应用形式。本课程旨在帮助学员熟悉预测分析的基本概念，以便更好地与他人沟通分析结果和建议。 本课程由Illumeo提供，Illumeo成立于2009年，致力于革新企业学习。该平台为各类企业和专业人士提供了技能提升和能力建设的机会，帮助每个人都能成为自己工作的专家。Illumeo总部位于加利福尼亚州硅谷，为成千上万的公司和专业人员提供服务，涵盖财务、会计、人力资源、销售和市场营销等领域。Illumeo平台提供评估工具、行业基准能力分析、数百门专家开发的课程、协作工具，以及企业自发布内部课程的能力，促进知识的保留和传播。Illumeo致力于专业知识管理，主张每个人都能成为自己工作的专家。
No one has the ability to capture and analyze data from the future. However, there is a way to predict the future using data from the past. It's called predictive analytics, and organizations do it every day.Has your company, for example, developed a customer lifetime value (CLTV) measure? That metric involves using predictive analytics to determine how much a customer will buy from the company over time. Do you have a service or product recommendation capability? That's an analytical prediction of the product or service that your customer is most likely to buy next. Have you made a forecast of the upcoming quarter's sales? Or used digital marketing models to determine what ad to place on what publisher's site? All of these are forms of predictive analytics.This course covers a few basics so you become more comfortable working with and communicating with others in your organization about the results and recommendations from predictive analytics.This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.
