|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/pre-sales-and-sales-engineering-101/
课程评论：没有评论
课程名称：售前与销售工程入门 (Pre-Sales & Sales Engineering 101) 课程概述： 本课程面向有志成为销售工程师、初级售前顾问的学员，以及在产品公司中日常与客户打交道的各类人员。课程将全面介绍销售工程师/售前顾问的整个生命周期，从日常工作、理解业务问题，到产品展示、方案设计、上线实施，最终帮助学员成功获得售前岗位。 课程目标学员： * 希望获得销售工程师职位或进行内部转岗的学员。 * 希望提升产品演示和整体销售工程技能的初级售前顾问和销售工程师。 * 希望提升团队成员技能并更有效地招聘的销售工程领导者。 您将学到： * **理解业务问题：** 深入理解不完全掌握业务问题所带来的后果，学习有效的探索和沉浸式技术，为解决方案开发打下坚实基础。 * **展示您的产品：** 学习为何产品不应是故事的主角，而是如何契合业务问题的解决方案。掌握准备和执行有影响力的产品演示的步骤，了解如何让演示引起受众共鸣，以及演示后的最佳跟进方法。 * **方案设计：** 深入理解方案设计的概念，包括理解工作流程、配置产品以满足业务需求，以及开发引人注目的概念验证 (Proof of Concept)。学习跨团队沟通策略以确保协同和认同。详细探讨“上线 (“Go Live”)”阶段，包括关键的利益相关者和项目管理要素。 * **获得职业机会：** 学习职业发展策略，包括申请新职位、应对面试期望以及管理内部调动。提供全面的“上线前检查清单”，助您自信迎接下一个挑战。
Welcome to "Pre-Sales & Sales Engineering 101," a comprehensive Udemy course designed for aspiring sales engineers, early stage pre-sales consultants, and any one in a product company who interacts with customers every day. This course will guide you through the entire lifecycle of a Sales Engineer/Pre-Sales Consultant starting with their day in life, understanding business problems, showcasing or demo-ing your product, solutioning, going live and finally landing a pre-sales roleWho This Course Is For:Aspiring pre-sales engineers seeking to land a job as a pre-sales engineer or move internally within their companyEarly stage pre-sales consultants and Sales Engineers looking to improve their product demonstration and general sales engineering skills.Sales Engineering leaders looking to skill up their team members and hire more effectivelyWhat You Will Learn:Understanding The Business Problem:The consequences of not fully grasping the business problem you're trying to solve.Techniques for effective discovery and immersion into the problem space to ensure a solid foundation for solution development.Showcasing Your Product:Insights into why your product should not be the hero of the story, but rather how it fits into solving the business problem.Step-by-step guidance on preparing and performing impactful product demos, including what makes a demo resonate with your audience.Best practices for follow-up after a demo to maintain engagement and momentum.Solutioning:A deep dive into the concept of solutioning, including understanding workflows, configuring your product to meet business needs, and developing a compelling Proof of Concept.Communication strategies to ensure alignment and buy-in across teams.Detailed examination of the 'Go Live' phase, including stakeholder and project management essentials.Landing a job:Strategies for career advancement, including applying for new roles, meeting interview expectations, and navigating internal movements.A comprehensive 'Day 0 Checklist' to prepare you for your next challenge with confidence.
