Practitioner's Guide to Cost Benefit Analysis

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**Coursera 专项课程<实践者成本效益分析指南> 内容总结** ### 课程概述 成本效益分析(Cost Benefit Analysis, CBA)是一项日益重要的技能,不仅适用于经济学家,也适用于所有参与投资决策的人员。在公共和私营部门,许多工作都要求具备一定的CBA知识。 * **公共部门:** 许多项目旨在实现社会目标,CBA能够量化实现这些目标所产生的效益和成本。 * **私营部门:** 大型项目的经济影响往往超出企业本身及其客户的范畴,企业需要量化这些影响,判断其是正面还是负面。 ### 课程结构 本课程分为四个部分: #### 第一部分:成本效益分析入门 * **介绍:** 概述本课程、课程评估和CBA。 * **课程评估:** 包括每部分结束时的选择题,以及课程结束时的CBA问题。 * **CBA定义与作用:** 深入解析CBA的定义,并说明其在决策过程中的重要性及作用。 #### 第二部分:准备成本效益分析 本部分探讨在进行正式分析前所需完成的准备工作,包括: * **结构化CBA:** 明确定义分析步骤。 * **识别问题:** 确定项目旨在解决或缓解的问题。 * **识别成果:** 明确项目希望达成的成果。 * **识别备选方案:** 提出可能成为最终方案的各种选项。 * **设定基线:** 描述项目实施前(基线情景)和项目实施后(项目情景)的世界状态。 * **识别利益相关者:** 确定最有可能受项目影响的人群。 * **方案筛选:** 学习在进行CBA前减少备选方案数量的步骤。 #### 第三部分:进行成本效益分析 本部分基于第二部分的内容,讲解如何执行CBA: * **量化成本与效益:** 识别项目成本、效益和影响。 * **数据收集与赋值:** 收集相关数据,并为其分配单位价值,将其货币化。 * **预测与估算:** 预测未来的成本和效益,并进行估算。 * **计算经济指标:** 计算经济衡量标准和指标。 * **风险评估:** 将风险因素纳入分析结果。 * **关键术语:** 介绍期评估期、折现、方法论、假设、诱致需求等关键CBA术语和概念。 #### 第四部分:理解成本效益分析 本部分提供进行CBA所需的补充知识,包括: * **局限性与误区:** 讨论CBA的局限性、常见错误和潜在滥用,以便从业者能够识别并应对。 * **补充评估技术:** 探讨更广泛的经济影响、一般均衡模型、社会影响评估和评估概要表等补充工具,以及CBA如何与其他评估技术结合使用以获得更丰富的信息。 * **宏观视角:** 将CBA置于更广阔的背景下,探讨项目评估和事后评估/CBA,并认识到CBA不局限于单一项目或特定时间点。 * **案例研究:** 提供CBA实例和供学生练习的样本CBA。

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Cost benefit analysis (CBA) is becoming a more relevant skill to not only economists but to anyone involved in investment decisions. Many jobs in both private and public sectors require some knowledge of CBA. For the public sector, many projects are focused on meeting social outcomes. A CBA can quantify the benefits and costs linked to how these outcomes are achieved. For the private sector, the impacts of most major projects spread beyond the business and its customers. It is important for businesses to quantity these impacts and determine if they are negative or positive.This course has been divided into four sections. See as follows:- Introducing Cost Benefit Analysis- Preparing a Cost Benefit Analysis- Conducting a Cost Benefit Analysis- Understanding Cost Benefit AnalysisSection 1, introduces the course, the course assessment and CBA. The course assessment involves multiple-choice questions at the end of each section and a CBA question at the end of the course. The introduction of CBA is spread over two units. One unit defines CBA and breaks down the definition into easy to understand segments. The other unit explains why CBA is useful as well as the role that it can play in decision-making.Section 2 explores the work that needs to be done prior to conducting the analysis. This includes:- structuring the CBA so that steps are clearly defined- identifying the problem/s the initiative/project intends to solve or mitigate- identifying the outcome/s the initiative/project intends to achieve- identifying possible options that could eventually become the initiative/project- identifying what the state of the would be like with (project case) and without (base case) the project- Identifying those most likely to be affected by the project- Steps to reduce the number of options prior to conducting a CBASection 3 explains how to conduct a CBA. The content of this section builds off what has been discussed in Section 2. At this point, the practitioner should have established which project/s to analyse. This section introduces important steps such as:- identifying project cost, benefits, and impacts- collecting data- assigning unit values to collected data in order to obtain monetise costs and benefits- projecting and forecasting future costs and benefits- estimating costs and benefits- calculating economic measures and indicators- applying risk to resultsThis section also explains key CBA terminology and concepts that are required to conduct a CBA such as:- evaluation period- discounting- methodology- assumptions- induced demandSection 4 considers additional information that a practitioner needs to know to understand CBA, the outputs it produces and complementary evaluation techniques. This section begins by discussing the limitations, common mistakes, and potential abuse of CBA. It is important to understand what can go wrong with a CBA so that a practitioner can recognise it and prepare for it. This section also explores complementary tools to CBA such as wider economic impacts, general equilibrium modelling, social impact evaluation, and appraisal summary table. CBA is more informative if it is supported by other evaluations techniques. This section also considers CBA in the bigger context by exploring program evaluation and ex-post evaluation/CBA. CBA does not need to be focused on only one project or always be required to be conducted at just one particular moment in time. This section finishes up with examples of CBA and a sample CBA for students to try.

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