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所在平台: Udemy |
课程主页: https://www.udemy.com/course/practical-sql-for-beginners-product-managers-marketers/
课程评论：没有评论
课程名称：SQL初学者、管理者和营销人员：2025年学习SQL 课程概述： 本课程是为初学者设计的SQL学习课程，适合希望掌握SQL的个人。根据Glassdoor和ZipRecruiter的数据，入门级SQL开发人员的薪资可达100,000美元。SQL是一项需求旺盛的技能，您可以立即开始学习。课程内容涵盖SQL基础知识及高级技术，特别针对产品经理、市场营销人员和有志于成为数据分析师的人士。学习如何利用数据库进行数据分析，将原始数据转化为可行的商业洞察，全面掌控您的业务数据。 在此课程中，您将从基本的SQL查询入手，逐步学习如何编写复杂的查询以创建报告和分析数据。您将了解数据库和表的基本原理，掌握数据存储和管理的方式。此外，课程还会教您用户细分以进行精准营销，追踪用户行为及评估营销活动的有效性。 通过深入数据分析，将数据分组、细分并分析以提取关键信息，支撑战略决策。课程结束时，您将能够使用SQL计算关键的收入指标，如年度经常性收入（ARR）、月度经常性收入（MRR）和每用户平均收入（ARPU）。 课程收益： - 成为SQL高手，帮助数据分析师、市场营销人员、产品经理及非技术背景人员学习SQL并独立分析数据。 - 学到的技能适用于多种数据库，如MySQL、PostgreSQL、Oracle和Microsoft SQL Server。 - 理解SQL数据库和表的结构及其在数据存储和管理中的作用。 - 创建SQL报告，汇总数据，用于决策支持。 - 熟练使用基本的SQL和MySQL查询，如SELECT、FROM和WHERE。 - 将SQL应用于实际数据分析场景，影响商业决策。 - 使用SQL进行用户细分，实现精准营销策略。 - 学习使用聚合函数和SQL运算符来操作和分析数据。 - 利用SQL进行数据分组和细分，获得更深入的见解。 - 监测用户行为和参与度，为产品开发和营销策略提供支持。 - 衡量营销活动的有效性，为未来的营销策略提供依据。 - 设计和分析漏斗，理解用户的进展和流失。 - 计算关键收入指标，如ARR、MRR和ARPU。 课程设计特点： - 简单入门：无需安装任何软件，通过在线IDE Replit学习SQL，为初学者提供友好且不具压迫感的环境。 - 吸引人的场景：以假想创业公司“Hopride”——一个共享出行应用为案例研究，将数据分析、用户行为测量、营销分析、用户细分和漏斗建立等实际场景结合在一起。 - 全面的资源：提供所需的样本数据，免去自行寻找数据集的麻烦。 通过本课程，您将能够提取、操作和分析数据，减少对他人的依赖，掌握一项新技能，提升您的工作效率和职业潜力。准备好利用SQL赋予自己力量，成为数据独立者了吗？如果准备好了，就来参加我们的课程“SQL去伪化：赋能非技术人员用数据”。让我们一起开始这段学习之旅吧！
Do you want to learn SQL?If so, this is the perfect SQL course for beginners. Entry level SQL developers make up to $100,000 according to Glassdoor & ZipRecruiter. This is an in-demand skill that you can start learning right now.Gain proficiency in SQL, and advanced SQL techniques, specifically designed for Product Managers, Marketers, and aspiring Data Analysts. Learn how to leverage the power of databases for data analytics, transforming raw data into actionable business insights. Take control of your business data with our comprehensive course.Our course covers all you need to know, from basic SQL queries to writing advanced queries that would be needed to create reports and analyze data. You'll learn the fundamentals of databases and tables, understanding how they store and manage data. Explore user segmentation for targeted marketing, learn to track user behavior, and assess the effectiveness of your marketing campaigns.Go beyond just data collection and dive deep into data analysis. Group, segment, and analyze data to glean critical insights, and inform strategic decisions. You'll also gain hands-on experience in constructing and analyzing funnels for understanding user progression and drop-offs. By the course's end, you'll be able to calculate key revenue metrics like ARR, MRR, and ARPU using SQL.Whether you're a beginner exploring data analytics, an Excel user looking to step up with SQL, or a product manager/marketer wanting to make data-driven decisions, this course offers a comprehensive learning journey. Leverage the power of SQL to drive your business forward!COURSE BENEFITSBecome an SQL Pro: Help Data Analysts, Marketers, Product Managers, or any Non Techie or person from Non Engineering background learn SQL and analyze data without the help of anyone.Applicable skills to other Databases: Concepts you learn will be applicable to Databases like MySQL, PostgreSQL, Oracle, and Microsoft SQL ServerUnderstand the structure and role to get data you need: Learners will be able to understand the basic architecture of SQL databases and tables and their role in storing and managing data.Create SQL reports: Learners will be able to compile data into comprehensive data reports for use in decision-making.Demonstrate proficiency in basic SQL queries: By the end of this course, students will be able to write and execute basic SQL and MySQL queries such as SELECT, FROM, and WHERE.Apply SQL to real-world Data Analysis scenarios: Learners will gain hands-on experience in using SQL for real-world data analytics scenarios to influence business decisions.Perform user segmentation for targeted marketing with SQL: Learners will have the proficiency to segment users for targeted marketing strategies using SQL and MySQL.Learn to use Aggregation Functions and SQL Operators: Students will understand how to use various SQL Aggregate functions and operators to manipulate and analyze data.Group and Segment Data with SQL: By the end of this course, learners will be able to group and segment data using SQL to gain deeper insights.Monitor User Behavior and Engagement with SQL: Learners will gain the ability to use SQL to track and understand user behavior and engagement, which is crucial for product development and marketing strategy.Evaluate Marketing Campaign Effectiveness: Students will be able to measure the effectiveness of marketing campaigns using SQL, informing future marketing strategies.Design and Analyze Funnels: Learners will be proficient in creating and analyzing funnels using advance SQL to understand user progression and drop-offs.Compute Key Revenue Metrics: Learn about different revenue metrics like ARR, MRR, and ARPU and be able to calculate crucial revenue metrics using SQL.HOW IS THIS COURSE DESIGNED?Here's what makes this course unique:Effortless Start: You'll learn SQL without installing anything on your machine. We'll be using an online IDE called Replit, which provides a user-friendly and less overwhelming environment for beginners.Engaging Scenarios: We'll utilize a hypothetical startup "Hopride," a ride-sharing app, as a case study. Through this, you'll be exposed to various practical scenarios where data is critical - analyzing marketing campaigns, measuring user behavior, calculating marketing analytics, creating user segmentation, establishing funnels, and much more.Comprehensive Resources: The course comes with all the necessary sample data you need to get started, eliminating the hassle of finding data sets on your own.By the end of this course, you'll be able to extract, manipulate, and analyze data using SQL, removing your dependency on others for your data needs. You'll gain a new skill that not only increases your efficiency but also boosts your career potential in a world driven by data.So, are you ready to empower yourself with SQL and become data-independent? If so, join me in this course, "Demystifying SQL: Empowering Non-Techies with Data". Let's embark on this learning journey together!
