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所在平台: Udemy |
课程主页: https://www.udemy.com/course/practical-google-analytics/
课程评论：没有评论
课程名称：谷歌分析 - 实用与可操作的应用 课程概述：本课程旨在帮助学员不仅学习谷歌分析的基础操作，更能从中挖掘可行的商业洞察。谷歌分析的使用虽相对简单，但如何确定关注点和挖掘关键数据才是更大的挑战。课程将教授如何有效运用谷歌分析，推动整个组织的业务价值，帮助学员在企业中获得重要认可。这不仅是一般的谷歌分析课程，而是深入讲解如何将数据应用于数字策略、用户体验、内容营销等多个领域。 课程目标： - 实际应用谷歌分析解决迫在眉睫的商业问题。 - 学习如何进行有效的分析，提供即时的商业价值。 - 针对不同背景的学员，提供适合初学者和进阶者的课程内容。 课程内容： - 理解数字与网络分析的基本概念。 - 学习谷歌分析的功能与使用方法。 - 掌握数据驱动的决策，提升用户体验和内容营销策略。 - 为营销团队提供有效的活动评估方法。 讲师背景：讲师拥有超过15年的数字营销和分析经验，曾教授全球各地的学生，并为多所大学提供在线课程。他的教学风格清晰易懂，旨在帮助学员成为高效的数字营销专家和分析师。 欢迎加入本课程，提升你的谷歌分析技能，成为企业中不可或缺的人才！
Learning to navigate Google Analytics is relatively easy and that's what most of the Google Analytics courses teach.Deciding what to look for and focus on in Google Analytics is hard. Driving Actionable insights from Google Analytics is tough but that's where you need to focus on. That's where you will help various stakeholder in the organization and that's what will make you indispensable. In this course, I am going to show you how you can effectively use Google Analytics to drive business value across organization. You will be able to take the learning and apply them as is in your organization to win instant recognition.This is not your regular Google Analytics course. This course not only teaches you Google Analytics but also how you can apply Google Analytics data and insights to Digital Strategy, Persona Development, User Experience (UX), Content Marketing, Digital Marketing, Web Development, Web Design etc.How will this course help you?This course will teach you Google Analytics in a practical way. It will show you how to use Google Analytics to solve immediate business issues as well proactive analysis.If you know Google analytics but are struggling to find actionable insights then this course is for you. If you are a beginner this course will teach you Google Analytics in a very practical way. If you already know Google Analytics then it will show you how you can use it to extract value that will make you a Hero and very valuable in your organization. In this course, I not only show you the Google Analytics reports but how to use those reports to conduct analysis that can immediately help you show your value in your organization. It will teach you how you can wow your boss and and bosses boss, all the way to CEO with your in depth analysis that provides value to the company in terms of better more revenue as well as saving money.Make yourself valuable across the entire organization. Rise above Google Analytics data reporting and show true value by learning skills in this course.I am teaching you what I have learned and applied over years working for top global agencies and clients.What will you learn in this courseUnderstand the concept of Digital and Web Analytics before diving into Google AnalyticsLearn how Google Analytics worksConnect with Google Analytics Demo accountConducting Analysis - Learn how to conduct analysis using Google Analytics dataAdvanced Analysis - Features of Google Analytics to use for advanced analysisDigital Strategy, Marketing Strategy and User Experience (UX) teams - Develop customer Persona using Google Analytics Web Design & Creative Team - Help Web Designers make data driven design decisionsContent Marketing Strategy Team - Use Google Analytics to help make better contentWeb Development Team - Actionable Insights for better websites such as page speedsMarketing Team - Campaign MeasurementMore to come...Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.My several Udemy bestseller will tell you that I know how to teach well and convey the concepts in an easy to understand way.I look forward to you joining the course.
