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所在平台: Udemy |
课程主页: https://www.udemy.com/course/practical-customer-development/
课程评论：没有评论
**课程名称：** 实用用户开发 **课程概述：** 这门课程旨在教授学员如何进行有效的用户访谈，克服“每个人都在对你说谎”的普遍误区。课程强调，向他人询问商业想法是否可行是一个错误的问题，因为人们往往不愿说真话。真正的责任在于自己去发现真相。 **课程核心内容：** * **用户访谈的重要性：** 强调用户访谈是用户开发和精益创业的基石技能。 * **访谈中的常见问题：** 指出用户访谈并非易事，容易出错，并会展示常见的错误方式。 * **如何做得更好：** 提供实用的方法和技巧，帮助学员在用户访谈中取得更好的效果。 * **实践导向：** 课程为期约2小时，包含视频和工作坊，旨在节省学员的时间、金钱和精力。 * **团队协作设计：** 课程中的4个工作坊特别为团队设计，鼓励产品、销售、战略等关键决策者共同参与，以实现对客户的深入理解。 * **产出成果：** 学员将完成一份用户学习计划，对近期关键会议进行审计，并建立一个简单的用户洞察捕获和传播流程。 **适用对象：** 即使是独立创业者也能从中受益，但课程特别适合团队成员共同学习，以提升整个团队的用户理解能力。
EVERYONE IS LYING TO YOU They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. It's not their responsibility to tell you the truth. It's your responsibility to find it. IT'S WORTH DOING RIGHT Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's hard to do right and easy to screw up. This course is going to show you how customer conversations go wrong and how you can do better. It's a quick, practical 2 hours of videos and workshops that will save you time, money, and heartbreak. DESIGNED FOR TEAMS While you can certainly benefit from this course as a solopreneur, the 4 workshops within it are designed to be done together with all the key decision makers from your team: product, sales, strategy, and any others whose jobs depend on understanding the customers. You'll finish with a customer learning plan, an audit of your recent key meetings, and a simple bare-bones process for capturing and spreading your customer insight in the future. Hope you'll join us!
