|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/practical-corporate-social-responsibility/
课程评论：没有评论
Coursera【实用企业社会责任】课程总结 本课程探讨企业社会责任（CSR）的商业价值。课程强调，企业与外部环境（包括社会和生态环境）之间存在共生关系，这种关系直接影响企业的盈利能力。 企业社会责任为组织内所有员工提供了为社会、环境和国家做出贡献的机会。实践CSR不仅能为企业创造积极的口碑，还能提升业务水平，确保长期增长和成功。 CSR在提升品牌知名度方面发挥着至关重要的作用，能够赢得竞争对手、媒体、其他组织以及最重要的是目标客户的青睐。当企业采取诸如教育贫困儿童、植树造林、为乡村供电或提供就业机会等行动时，人们会对该品牌产生积极的情感认知。
Corporate social responsibility makes for eminent business sense as well when one considers the knock- on effect that social and environmental responsibility brings to businesses. For instance, corporations exist in a symbiotic relationship with their environment ( the term environment refers to all components of the external environment and to ecological environment alone) where their exchange with the larger environment determines to a large extent how well they do in their profit seeking endeavors.The term corporate social responsibility gives a chance to all the employees of an organization to contribute towards the society, environment, country and so on.Corporate social responsibility goes a long way in creating a positive word of mouth for the organization on the whole. Doing something for your society. stakeholders, customers would not only take your business to a higher level but also ensure long term growth and success. Corporate social responsibility plays a crucial role in making your brand popular not only among your competitors but media, other organizations and most importantly people who are your direct customers. People develop a positive feeling for a brand which take the initiative of educating poor children, planting trees for a greener environment, bringing electricity to villages and providing employment to people.
