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所在平台: Udemy |
课程主页: https://www.udemy.com/course/practical-business-to-business-selling/
课程评论:没有评论
**课程名称:** 实用企业对企业销售 (Practical Business To Business Selling) **课程概述:** 本课程探讨了21世纪商业销售的新趋势,强调了客户至上的理念,以及销售成功的关键在于深刻理解并满足客户需求。课程区分了企业对企业 (B2B) 销售与企业对消费者 (B2C) 销售的根本差异,指出B2B客户群体通常更加理性、知识渊博,其购买决策受制于详细信息而非情绪或冲动。 课程强调了B2B销售人员需要具备高度的专业素养,深入了解客户及其所在公司,并在会面前做好充分的研究。互联网的出现深刻改变了销售格局,销售人员需要利用互联网教育潜在客户,并建立牢固的客户关系。 此外,课程还探讨了不断演变的B2B销售模式,包括传统的本地销售模式,以及融入了网站、社交媒体整合和搜索引擎优化的中小型企业模式。 **核心技能:** * **深刻理解客户:** 准确把握客户需求和决策驱动因素。 * **建立牢固关系:** 通过有效沟通和互动,与客户建立信任和长期伙伴关系。 * **提升沟通技巧:** 清晰、有说服力地传达信息,有效处理客户疑问。 * **保持自信:** 作为销售人员,展现专业自信的态度。 * **高效组织:** 良好的时间管理和资源调配能力。 * **积极主动:** 在与客户的互动中,采取前瞻性和主动性的策略。
The trend of selling have assume a different direction in this twenty first century. As long as the customer is the king salespeople must understand that the success of any salesperson depend on the customer, because without the customer there is no need for any product or service.Business to business selling is completely different from business to customer selling. Business to business customers are educated, more knowledgeable and their decisions are driven by detailed information and not emotional and impulse buying as business to consumers.Its very important that you always art professionally and know your customers very well and research about the company before you go for any meetings. The internet have brought a different dimension to the selling work, you need to educate your prospects with the internet and build very good customer relationship.The business selling model are unique and have change because of technological developments, there is the traditional local selling models, small business with good site and social media integration and search engine optimization site, social media and email marketing.The skill for selling have change in this times you need to understand your customers and build a very good relationship with the customers, good communication skills is also good in handling your customers, be confident as sales person and organised your self. be very proactive in your dealing with the customers.