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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pr-secrets/
课程评论：没有评论
课程名称：现代公关：如何为您的业务获取媒体报道 课程概述：这是UDEMY上销量第一的公关课程！该课程由经验丰富的讲师Brad教授，他曾是科技记者，深知企业如何才能有效地获得媒体曝光。学员们对课程给予高度评价，认为其内容实用且诚恳，提供了行业内部人士的独特视角。 在当今市场中，媒体报道对新公司和产品至关重要。无论您想吸引新客户、与投资者会面，还是提升品牌的社会认可度，通过知名媒体的报道都是实现目标的有效方式，而且不需要花费一分钱。然而，如何才能让记者愿意报道您呢？ Brad花了近十年的时间作为科技记者，积累了丰富的经验，了解了企业与记者之间的有效沟通方式。他指出，大多数人对如何接触记者并不清楚，而这正是他们错失机会的原因。课程不需要您聘请公关公司或获得公关学位，而是教您如何识别有效的做法与无效的做法。 本课程是一个全面指导，涵盖从建立与记者关系到冷联系及精准推介的各个方面。如果您遵循所教的建议，预计在接下来的一个月内至少能获得六个有价值的媒体提及。 在课程中您将学习到： - 如何建立和利用与记者的关系 - 如何找到合适的记者进行联系（最有可能写关于您的那些人） - 如何围绕您的品牌创建引人注目的叙述 - 如何制作新闻资料包 - 如何撰写记者会回应的提案 - 如何处理负面报道 - 一个助您快速获取媒体曝光的秘密武器 此外，您将获得终身访问私密问答板的权限，随时可以向讲师提问。课程还提供30天无风险退款保证，确保您的满意度。准备好开始了吗？期待在课堂上见到您！
UDEMY'S #1 BESTSELLING PUBLIC RELATIONS COURSE!"Brad's course was awesome. He gets you thinking in the right mindset, and because he has experience being on the other side of the email he provides useful insight." -Amir, Udemy Student"I normally purchase a few courses in the same topic and pass them all, just in case one have something important which the other one doesn't. I'd say Brad's course is the most useful and honest one about PR coverage among the others." -Fuad, Udemy Student"Practical, common sense advice that you would hope a seasoned industry insider would give you if you were so lucky to know him." -Randy, Udemy StudentIt's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals-without spending a dime!But how do you get a reporter to write about you?I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.And that's a shame, because it doesn't take much to do it right. You don't need to hire an agency or get a public relations degree-you just need to understand what works and what doesn't.This course is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch. If you follow my advice, I fully expect that you'll get at least half a dozen valuable press mentions over the next month or so.Here are a few things you'll learn in this course:How to build and leverage relationships with reportersHow to find the right journalists to contact (the ones most likely to write about you)How to build a compelling narrative around your brandHow to create a press kitHow to write a pitch that journalists respond toHow to handle negative publicityA secret weapon to help you get press coverage in record timeIn addition to the content of this course, you'll get lifetime access to the private Q & A board where I can answer any questions you have as you go along.I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refund-no questions asked.Ready to get started? I'll see you inside!
