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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pr-for-start-ups/
课程评论：没有评论
Upon reviewing the provided course details, here is a summarized Chinese content for the Coursera course: **课程名称：** 文案公关 - 掌握公关宣传技巧 **课程概述：** 本课程专为自由撰稿人和初创企业设计，旨在教授如何切实有效地掌握公共关系（PR）的宣传技巧。课程将指导学员如何制定专业的线上/线下媒体计划，识别并联系专注于特定领域的博主、编辑、出版物及自由撰稿人，特别是那些在紧迫截止日期前对特定信息有需求的记者。 课程内容涵盖了撰写和运用线上、传统新闻稿，以及旨在吸引销售线索的“伪新闻稿”。学员将学习如何与博主和媒体建立良好关系，即使在没有明显新闻点时也能创造引人注处的“故事”。此外，课程还会教授如何提前知晓哪些话题将获得平面媒体和在线门户的“专题报道”待遇，并提供提升效率的免费软件链接。 课程强调了建立在线新闻编辑室的重要性，并深入讲解了关键词的正确使用与规避。学员将学会区分“过度活跃”与“有效性”，并能准确衡量PR活动的效果。 通过掌握本课程教授的策略，学员将能够快速成为所在行业的线上及线下“声音”的代表。课程以真实案例，包括一家仅用四人组成的初创公司在首年内获得免费全国及国际黄金时段电视报道的成功经历，以及一家默默无闻的软件公司转型为医药行业全球领导者的案例，来阐释强大的PR策略和有效的在线媒体策略对于初创企业的重要性，即使在预算极其有限的情况下也能实现。本课程是“成为一名自由撰稿人 - 告别通勤，在家赚钱”课程的绝佳补充。
How to master PR - for start-ups and copywritersFreelance copywritingThis course will benefit freelance copywriters. That's my profession and PR has been central to my client services.How to develop a professional online/offline media planHow to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.How to find journalists with a tight deadline ‘on heat' for information on your specializationHow to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo' press releases.How to schmooze bloggers and the pressHow to create a story when there is no storyHow to find out well in advance which topics are going to get the ‘special feature' treatment by printed journals and online portalsLinks to free software that will boost your productivityWhy and how you should create an online Press RoomUnderstanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)How not to confuse hyper-activity with effectiveness - and how to measure your success accuratelyAnd lots more Become the online and offline ‘Voice' in your sector - fast Two key strategies mark out successful start-ups from the also-rans. One is an effective online media strategy, the second is a strong PR strategy. Achieve both, and you will quickly become a trusted, respected ‘Voice in your Industry'. And both can be achieved on a very, very tight budget. I've been involved in a number of start-ups, growing fledgling companies into multinational operations, and achieving their exit strategies. In this course I use real-life client examples from the software sector, including a four-man start-up that achieved free national and international prime-time TV coverage in its first 12 months. A going-nowhere software house that became world leader in the pharmaceutical sector. A husband and wife company that went on to a stock exchange flotation. Start-up security companies that both became leading multinationals. This course is a perfect accompaniment to my course ‘Become a copywriter - quit the commute and make money from home'.
