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所在平台: Udemy |
课程主页: https://www.udemy.com/course/powerful-public-media-relations-by-brandnow-asia/
课程评论：没有评论
课程名称：强大的公共关系与媒体关系（由BrandNowAsia提供） 课程概述：此课程汇集了我在市场营销和公关领域25年的经验。作为初学者，您将通过多个示例、案例研究和检查表轻松理解本课程。该在线课程分为四个模块。第一模块将介绍“新闻稿”这个术语，并帮助您理解几种不同类型。第二部分将让您了解媒体的运作方式，以便您能够成功地向其提案。 虽然有多种方式可以推销您的品牌或推广产品，但大多数方法成本较高。第三节将向您展示如何在社交媒体上重新利用内容，以低成本提高品牌知名度。在最后一课中，您将学习危机的定义和成因，以及企业如何应对危机。我还将为您提供关于“抵制文化”的概述，并通过案例分析帮助您更好地理解这一现象。 课程还包含多个有趣的示例和案例研究，以帮助您更全面地理解此主题。该课程特别适合初创企业创始人、企业主、中小型企业（SME）、企业家和公关学生。
This course is packed with my 25 years of experience in the marketing and PR field. As a beginner, you will be able to easily understand this course through multiple examples, case studies, and checklists.This online course is divided into 4 modules. The first module will introduce you to the term "press release" and help you understand the several types. The second part will provide you an understanding of how the media works so that you may successfully pitch them.There are various ways to sell your brand or promote your goods, but the most of them are expensive. The third session will show you how to repurpose content on social media to gain brand recognition at a low cost.In this last lesson, you'll study about the definition and causes of crises, as well as how businesses cope with them. I'll also provide you an overview of cancel culture, as well as case examples to help you understand it better.The course also includes a number of intriguing examples and case studies to assist you better comprehend the subject.This course is ideal for inexperienced business founders, business owners, small and mid-size enterprises (SMEs), entrepreneurs and PR students
