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所在平台: Udemy |
课程主页: https://www.udemy.com/course/powerful-hospitality-marketing-for-hoteliers-and-tourism/
课程评论：没有评论
**课程名称：** 酒店业与旅游业的强大营销策略 **课程概述：** 本课程旨在帮助酒店和旅游业的从业者掌握有效的营销策略，以提升品牌知名度、吸引新客户、维系现有客户并最终增加预订量。在竞争日益激烈的行业环境中，清晰的营销规划是实现业务增长和客户忠诚度的关键。 **课程内容：** * **什么是酒店营销？** 深入理解酒店营销的核心概念。 * **十大营销工具的应用：** 学习并掌握实用的十大酒店营销工具。 * **提升预订量的绝佳方法：** 探索多种策略以有效增加客房预订。 * **重要的营销理念：** 介绍和阐述关键的酒店营销理念。 * **构建营销策略：** 获得构建可持续营销策略的必备知识。 **目标受众：** 本课程适合所有希望提升自身营销技能的酒店经营者、酒店管理人员以及旅游行业专业人士。 **学习目标：** * 有效推广品牌和服务。 * 与现有客户建立和维护良好关系。 * 吸引新客户。 * 培养客户忠诚度。 * 确保品牌在目标客户群中具有高度认知度，促进重复消费。 **知识应用：** 本课程所学知识可广泛应用于各类酒店及旅游相关业务。 **课程收益：** 完成课程后，学员将能够更有效地推广自身品牌与服务，与客户建立深厚联系，吸引并留住客户，显著提升业务表现。
For any business, marketing is how you build your brand, how you attract new customers, and how you retain customers, hospitality is no different.Despite the tumultuous years we've all had, the hospitality industry is on the up again. And it is competitive. If you want to get ahead with your hospitality business and retain customers, you need to have a clear marketing strategy to help you get to where you want to go.You need to think outside of the box to appeal to old and new customers, encourage repeat customers, and develop your brand awareness.What is this course about?I will teach you everything you need to know about hospitality marketing to boost your bookings.For whom is this course?This course is for hoteliers and hospitality professionals who want to improve their hospitality marketing skills.You will learn a ton of new things including:What is hospitality marketing?Learn to apply these ten hospitality marketing toolsLearn brilliant ways to boost your bookingI introduce several hospitality marketing conceptsGain essential knowledge to build your marketing strategy onYour Goal is to promote your brand and services effectively, build relationships with existing customers, allure new customers, and maintain loyalty. You want to make ensure that brand awareness exists so that customers will use their services repeatedly.How and where can you apply the new knowledge?You can apply this knowledge in any of your hospitality businesses.How will you benefit?This course will help you to promote your brand and services effectively, build relationships with existing customers, allure new customers, and maintain loyalty. You want to make ensure that brand awareness exists so that customers will use their services repeatedly.
