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所在平台: Udemy |
课程主页: https://www.udemy.com/course/power-up-your-retail-media-strategy/
课程评论：没有评论
课程名称：提升您的零售媒体策略 课程概述： 该课程围绕零售媒体展开，介绍了这个快速增长的数字广告渠道的各类新机会。参与本课程，您将有机会成为零售媒体领域的专家。在本次广告周课程中，我们将全面讲解零售媒体的相关知识，包括其定义、不同类型、衡量标准和关键绩效指标（KPI）。课程将汇集来自全球行业思想领袖的见解，提供有关全球广告周活动中的零售媒体的深度视角，探讨其对大型品牌和广告商的意义以及未来的发展方向。 课程内容： - 学习零售媒体的基本知识与进阶内容，由行业专家授课，包括代理商、技术提供商和品牌。 - 了解零售媒体的执行、测量及KPI，构建全面的知识框架。 - 探索领先品牌、代理商和广告技术平台如何运用零售媒体的力量。 - 课程结束时，您将进行一个评估项目，将所学知识整合，制定自己的零售媒体策略。 - 参与学习的品牌包括：Criteo、Best Buy、Dentsu、Yahoo、Publicis Groupe、Mars Agency、Marriott 和 Roundel。 通过参加此课程，您将能够全面掌握零售媒体的各个方面，提升您的广告策略并获取市场竞争优势。
There's a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time. Now's your chance to become an expert in the fastest growing digital advertising channel ever!During this Advertising Week course, we'll be going through everything your need to know about Retail Media. What is it? What are the different types of Retail Media? What are the measures and KPIs?We've included insights from global thought-leaders in the space talking at Advertising Week events around the world to garner an insider perspective on what Retail Media means to the biggest brands and advertisers right now - and where it's heading in the future.Sp, what's included?Everything you need to know about Retail Media - taught by experts in the space including, agencies, tech providers and brands.All the topics to get you to advanced level - from understanding Retail Media to advanced measurement and KPIs to execution.Discover how leading brands, agencies and ad tech platforms harness the power of Retail Media today.Your end-of-course assessment project puts all your learning together to build your own Retail Media strategy.Learn from brands including, Criteo, Best Buy, Dentsu, Yahoo, Publicis Groupe, The Mars Agency, Marriott and Roundel.
