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所在平台: Udemy |
课程主页: https://www.udemy.com/course/power-of-programmatic-display-geofencing-marketing-ott-advertising/
课程评论：没有评论
**课程名称：**程序化地理围栏营销与OTT广告的力量 (Power Of Programmatic Geofencing Marketing & OTT Advertising) **课程概述：** 本课程深入探讨地理围栏营销、程序化展示广告和OTT（Over-The-Top，指通过互联网传输的视频服务）广告的各项细节。学员将学习如何构建有效的营销活动，以及如何进行媒体规划和销售。 **地理围栏营销的潜力：** 地理围栏营销因其能够利用用户的精确位置洞察其购买意图而日益受到重视。例如，汽车经销商可以通过地理围栏锁定附近竞争对手展厅的潜在客户，了解那些正在寻找购车机会的用户正在访问哪些竞争对手。 **授课方背景：** Propellant Media 作为一家在地理围栏营销领域拥有丰富经验的公司，其服务已为超过700家广告代理机构提供白标服务。为了帮助更多广告代理机构、媒体购买团队以及希望深入了解此领域的中小型企业，Propellant Media 推出了本课程。 **课程适合人群：** * 广告代理公司 * 营销公司 * 公关公司 * 中小型企业 * 代理销售代表 * 印刷及直邮公司 * 行业专家（医疗、政治、零售、零售（服装/鞋类）、B2B等） **课程目标：** 本课程非常适合所有广告代理机构、营销专业人士或企业主，旨在帮助他们将地理围栏营销、OTT广告和程序化展示广告引入其客户群。如果您希望更深入地了解地理围栏营销并学会如何有效利用它为您的组织带来收益，本课程将是您的理想选择。
In this course, we go over all the nuances of geofencing marketing, programmatic display, ott advertising, and how to build effective campaigns as well as how to media plan and sell them properly.Geofencing marketing has grown in popularity over the years because it is utilizing someone's precise location to give us insights into their intent to buy. So for example, car dealerships can geofence their nearby competitor dealers knowing those folks in market looking to buy a car are visiting their competition.We at Propellant Media have been doing geofencing marketing for quite sometime and we white label our services to over 700 ad agencies. But we also wanted to build a course to support agencies and media buying teams as well as small businesses who want to learn more about this space.This course is great for:Ad AgenciesMarketing CompaniesPublic Relations FirmsSmall To Midsize CorporationsAgency Sales RepsPrint & Direct Mail CompaniesIndustry Specific Consultants (Healthcare, Political, Retail, Foot, B2B, etc..)This course is great for anyone who is an ad agency or marketing professional/business owner who wants to bring geofencing marketing, ott advertising, and programmatic display to their client base. If you are looking to learn more about geofencing marketing and how to effectively utilize it for your organization, this course is right for you.
