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所在平台: Udemy |
课程主页: https://www.udemy.com/course/positioning-and-messaging-fundamentals/
课程评论：没有评论
课程名称：定位和信息传递基础 课程概述： 在这个课程中，您将学习到定位的核心原则，如何识别产品的独特位置，创建有影响力的信息传递，并了解如何实施定位和信息。您还将获得终身访问的模板和框架，以及讲故事的艺术与科学。 课程描述： 定位和信息传递不仅是产品营销角色的核心组成部分，也是任何公司成功的关键。如果无法定义和表达产品的独特价值，即便是世界上最具说服力的文案也无法推动销售；再优秀的销售员也无法打动客户；再多的市场营销邮件也无法实现转化。错误的定位和信息传递会拖累整个团队的表现，而正确的组合则能成倍提升绩效。 该课程由定位领域的权威专家April Dunford提供深刻见解，旨在帮助您每次都能准确把握，真正提升您产品和组织的表现。课程包括超过2小时的内容，涵盖从如何进行定位、创建有效信息传递，到如何使其他部门认可及讲故事的艺术等多方面的主题。此外，您将获得来自包括Pluralsight、SurveyMonkey等组织的产品营销专家的深入访谈、行业标准的模板和框架，以及持续的专业发展和产品营销认证机会的折扣。 适合人群： 本课程适合所有参与定义产品定位和信息传递的关键过程的人士。如果您是产品营销人员，本课程将提供必要的内容和案例研究，以指导您确保当前或未来的定位和信息传递始终精准。如果您是产品营销的新手或希望转型，课程结束时您将拥有对这两者的深入理解，能够迅速适应并给面试官留下深刻印象。如果您所在组织中的其他人不理解定位和信息传递的重要性，可以让他们参加本课程，快速提高他们对您工作的影响和价值的理解。 选择产品营销联盟的理由： 我们拥有全球最大的产品营销人员社区，确保您所获得的信息是行业最新的趋势和实践。我们有来自Google、Microsoft、LinkedIn、Lyft和Adobe等组织的产品营销专家在我们的网络中，确保您在学习中能够利用最佳的、经过验证的公式。
What you'll learnCore principles of positioningHow to identify your product's unique positionCreating impactful messagingRolling out positioning & messagingLifetime access to templates & frameworksThe art & science of storytellingDescriptionPositioning and messaging are core components not only of the product marketing role, but the success of any company.If you can't define and articulate your product's unique value, a copywriter can write the most compelling copy in the world, but it won't sell. A sales rep can give the most convincing pitch, but it won't work. Marketing can send endless emails, but they won't convert.The wrong positioning and messaging can drag everyone's performance down, but the right combination can propel it - exponentially.With incredible insights from positioning maestro April Dunford throughout, this course has been designed to ensure you're hitting the mark each and every time, and making a real impact on your product and org's performance.Once you're enrolled, you'll unlock access to 2+ hours of:Instructor-led presentations on everything from how to approach positioning and create impactful messaging, to getting other departments bought in and the art of storytelling.In-depth guest footage from product marketing experts from organizations and individuals like April Dunford, Pluralsight, SurveyMonkey, and more.Industry-standard, tried + tested templates and frameworks to set you up for success.Discounts for continued professional PMM development & product marketing certification opportunities.Who's this course for?This course is built for anyone involved in the critical process of defining a product's positioning and messaging.If you're a product marker, it'll equip you with only essential content and case studies to guide you through both processes and ensure your current (or future) positioning and messaging are always on point.Brand new to product marketing? Or looking to transition into the role? By the end of this course, you'll walk away with an incredible understanding of both, enabling you to hit the ground running and impress your interviewers.Others in your org not understanding the importance of positioning and messaging? Put them through this course and they'll be bought in, in no time, and truly understand the impact and value of your work.Why pick Product Marketing Alliance?We're home to the world's largest community of product marketers. By a long stretch.Everything we do's centered on the very latest trends, practices and demands we see in our community, so you know you're only working off cutting-edge info.Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you're working off the very best, tried and tested formulas.Who's this course for:Product marketingProduct managementMarketingSales enablementContent marketingFounders
