|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/political-persuasion/
课程评论：没有评论
《政治说服的艺术》这门 Coursera 课程旨在帮助学习者掌握有效的政治说服技巧。 课程核心观点是，仅仅拥有事实、逻辑和有力的论点是不足以说服他人的。课程将深入探讨人们如何形成自己的观点，并教授如何“破解”这一过程。学习者将了解到他们现有的“知识”如何影响他们对信息的接收，以及如何应对这种情况。课程还将指导如何规避“零和博弈”式的争论（即一方获胜意味着另一方必须失败），而是采用一种能够降低对方认知防御的策略。 本课程强调，不了解人们思维方式的形成过程，就无法改变他们的想法。通过学习，学生将精准掌握这一点，并显著提升在任何情境下为政治事业或理念争取支持的能力。
Being right is one thing. Being persuasive is another. Facts, logic and solid argument are not enough. If they were, America would be united - and everyone would already agree with you.The Art of Political Persuasion will show you how people form their opinions and how to hack that process; how their current "knowledge" will affect how they hear what you're saying - and what you can do about it; how to avoid zero-sum arguments where the other guy has to lose for you to win - and replace them with an approach that doesn't raise his cognitive defenses.You can't change minds if you don't know how minds are made up. Not only will The Art of Political Persuasion teach you exactly that: it will transform your ability to win support for a political cause or idea in any situation.
